ETERNAL PREGNANCY

Short List
TitleETERNAL PREGNANCY
BrandEQUAL PAY DAY
Category F07. Corporate Purpose & Social Responsibility
Product/ServiceEQUAL PAY DAY
Entrant MORTIERBRIGADE Brussels, BELGIUM
Idea Creation MORTIERBRIGADE Brussels, BELGIUM
Production MORTIERBRIGADE Brussels, BELGIUM
Credits
Name Company Position
Nicolas Gaspart mortierbrigade Copywriter
Fred Zouag mortierbrigade Art Director

Write a short summary of what happens in the film

In this commercial we see a working class woman, she’s pregnant and her water breaks. But she waits until her pension to give birth, since a lot of women still have to choose between a career and a family. Equal Pay Day wants to get rid of these stereotypes.

Please tell us how the brand purpose inspired the work

Equal Pay Day wants to get rid of these stereotypes.