SHELL - THE GREAT TRAVEL HACK

TitleSHELL - THE GREAT TRAVEL HACK
BrandSHELL
Product/ServiceSHELL BRAND
Category D04. Series: Fiction & Non-Fiction
Entrant WUNDERMAN THOMPSON London, UNITED KINGDOM
Idea Creation WUNDERMAN THOMPSON London, UNITED KINGDOM
Media Placement MEDIACOM London, UNITED KINGDOM
PR EDELMAN London, UNITED KINGDOM
Production CARNAGE London, UNITED KINGDOM
Post Production ENVY POST PRODUCTION London, UNITED KINGDOM
Additional Company VAYNERMEDIA London, UNITED KINGDOM
Credits
Name Company Position
Chermine Assadian Wunderman Thompson Creative Director
Emilio Pastore Wunderman Thompson Copywriter
Thomas Ollivier Wunderman Thompson Art Director
Ian Edwards Wunderman Thompson Copywriter

Write a short summary of what happens in the film

The Great Travel Hack is a global web series available on YouTube and Amazon Prime, with two seasons of five episodes each. The campaign looks to draw on the universal passion points of travel while following two teams of digital content creators as they battle to reduce their CO2 score on two epic journeys from Los Angeles to New York City and London to Istanbul. This film houses both series as we follow our teams on their low carbon quests in a bid to show how we can use a range of cleaner energies to move around. Fronted by Kaley Cuoco for our American leg and Greg James / Katia Schuurman for Europe, the teams are set several challenges they must complete on their journey, all whilst managing their CO2 emissions. Fortunately, they have mission control, our emissions experts on hand to help guide them on their way.