AUTOLIV "THINK OUTSIDE THE CAR"
| Title | AUTOLIV "THINK OUTSIDE THE CAR" |
| Brand | AUTOLIV |
| Product/Service | ASD |
| Category |
C02. Screens & Events |
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Entrant
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AUTOLIV Stockholm, SWEDEN
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Idea Creation
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GULLERS GRUPP Stockholm, SWEDEN
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Media Placement
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GULLERS GRUPP Stockholm, SWEDEN
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PR
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GULLERS GRUPP Stockholm, SWEDEN
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Production
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GULLERS GRUPP Stockholm, SWEDEN
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Post Production
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GULLERS GRUPP Stockholm, SWEDEN
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Additional Company
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CAMP DAVID Stockholm, SWEDEN
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Credits
| Hemming Lindell |
Gullers Grupp |
CFO |
| Johan Yilmaz |
Gullers Grupp |
Chief Creative Officer |
| Malin Gerentz |
Gullers Grupp |
Project Manager |
| Igor Isaksson |
Gullers Grupp |
Architect |
| Igor Isaksson |
Gullers Grupp |
Architect |
| Henrik von Celsing |
Gullers Grupp |
PA Advisor |
| Tobias Borgin |
Gullers Grupp |
Copywriter |
| Johanna Sturk |
Gullers Grupp |
PR Advisor |
| Kaisi Rosin |
Gullers Grupp |
Art Director |
| Ilkka Isaksson |
Gullers Grupp |
Experience Designer |
| Ronja Harletun |
Gullers Grupp |
Junior Experience Designer |
| Pelle Helmstein |
Gullers Grupp |
Producer |
| Yoel Svenzén |
Gullers Grupp |
Graphic Designer |
| Stina Lütz |
Camp David |
Director |
| Kristina Wiborn |
Camp David |
Executive Producer |
| Lolo Uggla |
Camp David |
Producer |
| Nils Lindgren |
Camp David |
Production Manager |
| John Strandh |
Camp David |
DOP |
| Mia Andersson |
Camp David |
Stylist |
| Jovanna Ramaeus |
Camp David |
Production Designer |
| Madeleine Gaterud |
Camp David |
Hair/makeup |
| Johan Kjellberg |
Camp David |
Editor |
| Nicke Jacobsson |
Camp David |
Grade |
| Erik Olsson |
Camp David |
Sound |
| Wille Rising |
Camp David |
Online |
| Andreas Saag |
Camp David |
Music |
Write a short summary of what happens in the film
Past. We see a happy family. Mom, dad and sister singing happy birthday. The sister smiles while she opens the door to her brothers’ room. A cake in her hands. Her brother smiles. Jump cut to a sadder present. The sister opens the same door with food. The brother is bruised up in a hospital bed after being hit by a car on his bike. Cut back to the happy past. The brother gets a new bike as a gift. Laughing. Cut back to the present. The sister gets an idea. She collects all her soft things. Teddy bear, blankets etc. The brings them down to the family car. She wants to do her part in ensuring that nobody has to go the same trauma. The sister attaches all the soft things on the outside of their car. Thus, embodying the innovative thinking of Autoliv’s airbags on the outside.
Cultural / Context information for the jury
1.4 million people died from traffic accidents last year. Half of them were vulnerable road users, i.e. pedestrians, cyclists and motorcyclists. To achieve the Global goals, this number need to be halved. Vehicles need to be safer not just for the driver. It is time to think outside the car.As the global market leader in seat belts and airbags, Autoliv has over 70 years of understanding road safety and the people behind the data. As well as innovative products like airbags both on the outsides of cars and for electric scooters. The technology to save lives outside the car exist. But how do we get decision-makers to open their minds and demand theseproducts?