AUTOLIV "THINK OUTSIDE THE CAR"

TitleAUTOLIV "THINK OUTSIDE THE CAR"
BrandAUTOLIV
Product/ServiceASD
Category F03. Single-market Campaign
Entrant AUTOLIV Stockholm, SWEDEN
Idea Creation GULLERS GRUPP Stockholm, SWEDEN
Media Placement GULLERS GRUPP Stockholm, SWEDEN
PR GULLERS GRUPP Stockholm, SWEDEN
Production GULLERS GRUPP Stockholm, SWEDEN
Post Production GULLERS GRUPP Stockholm, SWEDEN
Additional Company CAMP DAVID Stockholm, SWEDEN
Credits
Name Company Position
Hemming Lindell Gullers Grupp CFO
Johan Yilmaz Gullers Grupp Chief Creative Officer
Malin Gerentz Gullers Grupp Project Manager
Igor Isaksson Gullers Grupp Architect
Igor Isaksson Gullers Grupp Architect
Henrik von Celsing Gullers Grupp PA Advisor
Tobias Borgin Gullers Grupp Copywriter
Johanna Sturk Gullers Grupp PR Advisor
Kaisi Rosin Gullers Grupp Art Director
Ilkka Isaksson Gullers Grupp Experience Designer
Ronja Harletun Gullers Grupp Junior Experience Designer
Pelle Helmstein Gullers Grupp Producer
Yoel Svenzén Gullers Grupp Graphic Designer
Stina Lütz Camp David Director
Kristina Wiborn Camp David Executive Producer
Lolo Uggla Camp David Producer
Nils Lindgren Camp David Production Manager
John Strandh Camp David DOP
Mia Andersson Camp David Stylist
Jovanna Ramaeus Camp David Production Designer
Madeleine Gaterud Camp David Hair/makeup
Johan Kjellberg Camp David Editor
Nicke Jacobsson Camp David Grade
Erik Olsson Camp David Sound
Wille Rising Camp David Online
Andreas Saag Camp David Music

Write a short summary of what happens in the film

Past. We see a happy family. Mom, dad and sister singing happy birthday. The sister smiles while she opens the door to her brothers’ room. A cake in her hands. Her brother smiles. Jump cut to a sadder present. The sister opens the same door with food. The brother is bruised up in a hospital bed after being hit by a car on his bike. Cut back to the happy past. The brother gets a new bike as a gift. Laughing. Cut back to the present. The sister gets an idea. She collects all her soft things. Teddy bear, blankets etc. The brings them down to the family car. She wants to do her part in ensuring that nobody has to go the same trauma. The sister attaches all the soft things on the outside of their car. Thus, embodying the innovative thinking of Autoliv’s airbags on the outside.

Please tell us how the work was designed / adapted for a single country / region / market.

During the third UN Global Road Safety Conference, the leading road safety experts, car manufacturer, industry leaders and NGO’s gathered in Stockholm. Here, Autoliv came forth and grabbed their attention through an interactive exhibition focusing on what unites us all, our vulnerability and our humanity. By building sense of urgency through the safety of the public, Autoliv found a way to integrate their innovative products as the solution, in a progressive conversation with the high-profile people that are able to change the road safety worldwide.