THE NEW CHAPTER OF A GREAT STORY

TitleTHE NEW CHAPTER OF A GREAT STORY
BrandRENAULT
Category B03. Durable Consumer Goods including Automotive
Product/ServiceCLIO HYBRID
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Production GRAND BAZAR Paris, FRANCE
Credits
Name Company Position
Hortense Amis Publicis Conseil Agency Manager
Ugo Bimar After effects Graphic Designer
Jean-Baptiste Blandin Publicis Conseil Artistic Director
Marie Blineau Publicis Conseil Agency Manager
Louise Bolzinger Publicis Conseil Agency Manager
Vincent Bordier Prodigious Post Production
Sarah Bouadjera Publicis Conseil Producer Agency
Romain Busnel Prodigious Business Affairs
Romola Davis SLGH Berlin Calibration
Yves Delforge Flame Graphic Designer
Filippo Dell'Osso Publicis Conseil Agency Manager
Alex Firla / Sound Engineer
Guillaume Foskolos Publicis Conseil Agency Managers
Chloé Frappereau Publicis Conseil Agency Manager
Thibault Froment Publicis Conseil Copywriter
Toni Froschhammer MITU Berlin Film Editor
Stephane Gassin Flame Lead Designer
Jérôme Goldman Publicis Conseil Agency Manager
Renaud Jaget Grand Bazar Production Manager
Boris Jeanne Prodigious Sound Producter
Didier Le Fouest SLGH Paris Calibration
Gaetan Le Goff Grand Bazar Producer
Sophie Reine MITU Paris Film Editor
Fred Remuzat Drawing Agency Design séquence animée
Jean-Guy Saulou Publicis Conseil Agency Managers
Sebastian Strasser Grand Bazar Production Director
Christopher Thiery Prodigious Co-Chair
Marco Venturelli Publicis Conseil President overseeing creativity
Grégoire Verdet Publicis Conseil Agency Manager
Marcelo Vergara Publicis Conseil Creative Director

Write a short summary of what happens in the film

The film unveils the bonds of transmission that, over the years, unite a mother and her son; and invites us to share some of the highlights of their relationship against the backdrop of the Renault Clio, whose design evolves with the shots. Taking us through these moments in life – sometimes funny, moving the other times – we go back in time to the last scene, where the son, now a father, takes his mother and daughter home after a football match in a hybrid Renault Clio.