Title	FIRST HUGS
Brand	CANON
Product/Service	CAMERA MATERIAL
Category	D02. TV & VOD: Fiction & Non-Fiction
Entrant	HAPPINESS BRUSSELS / AN FCB ALLIANCE, BELGIUM
Idea Creation	HAPPINESS BRUSSELS / AN FCB ALLIANCE, BELGIUM

Name	Company	Position
Karen Corrigan	Happiness / An FCB alliance	Executive Creative Management
Geoffrey Hantson	Happiness / An FCB alliance	Chief Creative Officer
Katrien Bottez	Happiness / An FCB alliance	Creative Director
Roxane Schneider	Happiness / An FCB alliance	Concept Provider
Pieter Claeys	Happiness / An FCB alliance	Concept Provider
Mattias Vermeire	Happiness / An FCB alliance	Account Director
Bart Vande Maele	Happiness / An FCB alliance	Head of Production
Dominique Turnbull	Happiness / An FCB alliance	Agency Producer
Arthur De Wachter	Happiness / An FCB alliance	Agency Producer
Simon Schuurman	Happiness / An FCB alliance	Motion Designer
Lieve Blancquaert	Freelance	Photographer
Bruno Winnen	Canon	Country Director Benelux
Filip Vandenbempt	Canon	Senior Manager Corporate Communications and Marketing Services Benelux
Aris Arakelian	Canon	Digital Communication Specialist

Write a short summary of what happens in the film

An outdoor idea, that uses a 40 minutes branded content broadcast on television to capture all the most poignant moments and illustrate all the backstories, that were also used on social. #FirstHugs by Canon is an integrated idea at the core.