Title	SAY IT WITH YOUR BUSINESS
Brand	TOCHKA BANK
Product/Service	TOCHKA'S BANKING SERVICES
Category	F02. Challenger Brand
Entrant	VOSKHOD Ekaterinburg, RUSSIA
Idea Creation	VOSKHOD Ekaterinburg, RUSSIA
Media Placement	VOSKHOD Ekaterinburg, RUSSIA
PR	VOSKHOD Ekaterinburg, RUSSIA
Production	DADDY'S FILM Moscow, RUSSIA

Name	Company	Position
Andrey Gubaydullin	Voskhod	Creative Director
Anton Rozhin	Voskhod	Creative Director
Dmitry Donik	Voskhod	Head of Strategy
Elizaveta Larionova	Voskhod	Project Manager
Ilya Linetsky	Voskhod	Agency Director

Write a short summary of what happens in the film

The first commercial shows entrepreneurs that are tired from all the empty promises of support they have heard from the government. They go outside and start one-person protests demonstrating their businesses’ mottos. Tochka is a part of the movement; the bank changes its positioning from “Bank for entrepreneurs” to “Bank WITH entrepreneurs”. The second video was launched during the lockdown period. It features entrepreneurs supporting each other at their homes or quarantined offices.

Please tell us about how the work challenged / was different from the brands competitors

In the country where it’s illegal to freely express your opinion, and even single-person protests are banned, Tochka Bank encourages entrepreneurs to create changes right at their workplaces — instead of just waiting for things to change.