LOU

TitleLOU
BrandLA REDOUTE
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Product/ServiceFASHION RETAIL
Entrant FRED & FARID PARIS, FRANCE
Idea Creation FRED & FARID PARIS, FRANCE
Idea Creation 2 FRED & FARID PARIS, FRANCE
Production QUAD STORIES Paris, FRANCE
Production 2 MASSIVEMUSIC Amsterdam, THE NETHERLANDS
Production 3 BENZENE MUSIC Paris, FRANCE
Post Production FIX STUDIO Paris, FRANCE
Credits
Name Company Position
Olivier Lefebvre Fred & Farid Paris President
Séverine Autret Fred & Farid Paris Managing Director
Yann Rougeron Fred & Farid Paris Creative
Yann Rougeron Fred & Farid Paris Creative
Olivia Abols Fred & Farid Paris DGA
Anthony Bober Fred & Farid Paris Social Media Lead
Sayde Bayrak Quad Stories Producer
Aurélien Mérigaud Fred & Farid Paris Agency Producer
Grégoire Bazin Fred & Farid Paris New Business Manager
Pierre Carnet Quad Stories Music Supervisor
Youenn Denis Quad Stories Graphist
Benjamin Desplanques Quad Stories Sound Post-Producer
Amélie Poisson La Redoute Brand Supervisor
Mélanie Dufour La Redoute Brand Supervisor
Marie Guillemot La Redoute Brand Supervisors
Valentin Gerardin Quad Stories Assistant producer
Maylis Lasagesse La Redoute Brand Supervisor
George Lechaptois Quad Stories Cinematographer
Géraldine Nakache Quad Stories Director
Camille Lipmann Quad Stories Line Producer
Claire Prudhomme Quad Stories Post Producer
Arthur Paux Quad Stories Color Grader
Dorian Rigal-Ansous Quad Stories Editor

Write a short summary of what happens in the film

The heroine of the film is a 14-year-old girl named Lou, who lives with her divorced father every other week in an apartment in a large French town. Happy and full of life, Lou has a little routine with her dad, until the day his new partner moves in with him. With subtlety and accuracy, the film describes the new tensions that arise between the father and his daughter around the newcomer, whom Lou categorically rejects. By way of small, concrete actions, and thanks to the products purchased on the La Redoute website, the girl will gradually find a place in her heart for her father’s new partner and thus rebuild a new family. Concluding with the sentence "Learning to live together has never been so important," which resonates so much in these troubled times, the film powerfully echoes the daily life of modern families with emotion and authenticity.

Cultural / Context information for the jury

"Lou" is above all, a film that pays tribute to women and reinforces the values of La Redoute, an online sales platform for furniture and ready-to-wear fashion. For over 180 years in France, the brand has aspired to be close to women and families throughout the ups and downs of their lives. In a time of unstable global health where community tensions continue to increase, the brand is spreading a message of solidarity and generosity through the emotions and experiences of women, inviting us to strengthen our social ties and learn to live together. Based on the model of a reconstructed French family, in tune with current events, with women in front of and behind the camera; the film was directed and set to music by two true figures of the new generation of female artists in France, an explosive duo that gives the film a real feeling of sincerity.