GRANDPA

TitleGRANDPA
BrandGSK
Category A02. Healthcare
Product/ServiceVOLTAREN
Entrant PUBLICIS ITALY Milan, ITALY
Idea Creation PUBLICIS ITALY Milan, ITALY
Additional Company GSK CONSUMER HEALTHCARE Nyon, SWITZERLAND
Credits
Name Company Position
Bruno Bertelli Publicis Italy Global CCO Publicis WW
Cristiana Boccassini Publicis Italy CCO Publicis Italy
Davide Boscacci Publicis Italy Executive Creative Director
Bela Ziemann Publicis Italy Chief Strategic Officer
Ilaria Cormio Publicis Italy Associate Creative Director
Beatrice Mari Publicis Italy Creative Supervisor
Alice Teruzzi Publicis Italy Art Director
Francesca Ferracini Publicis Italy Copywriter
Monica Radulescu Publicis Italy Creative Strategist
Shirine Aoun Publicis Communications Switzerland Global Business Lead -Voltaren
Sophie Lard Publicis Communications Switzerland Global Account Supervisor
Nayla El Sayegh Publicis Communications Switzerland Global Account Manager
Lora Brisland Hogarth WW Senior Primary Producer
Veena Tamnee Hogarth WW Senior Account Manager
Nicholas Baddour Publicis Communications Switzerland CEO Publicis Communications Switzerland
Rebecca Lowe Massive Music Music Lead
Tom Tuckker Massive Music Music Producer

Write a short summary of what happens in the film

When we feel pain, we tend to pull back from the world. Our protagonist suffers of knee pain and feels isolated until he resolves to do something about it. By using Voltaren he restores his strength and confidence and starts fixing his old motorbike. Step by step we follow his comeback, until the unexpected ending when we see him picking up his beloved granddaughter. It is when we’re able to move freely that we can connect on a deeper level with those around us.