| Title | THE EARLY END |
| Brand | SECTOR ALARM |
| Product/Service | SECTOR ALARM |
| Category |
F02. Challenger Brand |
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Entrant
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ÅKESTAM HOLST Stockholm, SWEDEN
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Idea Creation
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ÅKESTAM HOLST Stockholm, SWEDEN
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Media Placement
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ZENITH Stockholm, SWEDEN
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Production
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ÅKESTAM HOLST Stockholm, SWEDEN
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Credits
| Hugo Wallmo |
Åkestam Holst NoA |
Art Director |
| Petter Nylind |
Åkestam Holst NoA |
Copywriter |
| Jesper Ander |
Åkestam Holst NoA |
Account Director |
| Leila Widgren |
Åkestam Holst NoA |
Agency Producer |
| Henrik Sjödin |
Åkestam Holst NoA |
Planner |
| Albin Muji |
Åkestam Holst NoA |
Production Manager |
| Kenna Magnusson |
Åkestam Holst NoA |
Motion Designer |
Write a short summary of what happens in the film
When Swedish tv-channel TV3 aired Home Alone on December 20th and 24th, this happened: Right after Macaulay Culkin's character Kevin McCallister wakes up and finds himself left alone in the big house, the first commercial break took place. Here we had bought the first spot, and this was the ad we showed: End credits start rolling. In both style, typography and music they looks and sound very much like the end credits of Home Alone. But after about 15 seconds of rolling credits, a message pops up saying: With a connected home alarm. The film would have ended here. Followed by the Sector Alarm logo, and now the music hits a crescendo, and the line: Secure your home for Christmas at sectoralarm.com The music ends in a majestic and very filmish way, as the logo and text fade to black.
Please tell us about how the work challenged / was different from the brands competitors
While the competitors use more or less scare tactics to sell their alarm solutions, we put ours in a (pop)cultural context, in a moment when a majority of the Swedish populations where seated in front of their tv's.
With a simple 30-second film, made especially to fit this exact placement during the very first commercial break, we made the classic Christmas movie Home Alone end after only 20 minutes. And by doing so, we could demonstrate the greatness with Sector Alarms modern connected home alarm to all swedes sitting at home watching, putting a smile on their surprised faces when they realized that the film could have ended right when Kevin had found himself being home alone.