MONEY CALM BULL

Short List
TitleMONEY CALM BULL
BrandMONEYSUPERMARKET
Category A06. Consumer Services / Business to Business
Product/ServiceINSURANCE
Entrant ENGINE London, UNITED KINGDOM
Idea Creation ENGINE London, UNITED KINGDOM
Media Placement MEDIACOM London, UNITED KINGDOM
Production BLINK PRODUCTIONS London, UNITED KINGDOM
Post Production UNTOLD STUDIOS London, UNITED KINGDOM
Credits
Name Company Position
Lloyd Page MoneySuperMarket Marketing Director
Mel Stonier MoneySuperMarket Head of Brand and Brand Communications
Jim Butler MoneySuperMarket Senior Brand Manager
Leila Bartlam ENGINE Agency Producer
Victoria Doran ENGINE Assistant Agency Producer
Billy Faithfull ENGINE Chief Creative Officer
Chris Ringsell ENGINE Creative Director
Tian Murphy ENGINE Creative
Charlie Gee ENGINE Creative
Liz Baines ENGINE Strategy Director
Ronaldo Pegoraro ENGINE Senior Strategist
Simon Butcher ENGINE Senior Strategist
Annie Gallimore ENGINE Managing Director
Eve Bui ENGINE Business Lead
Louise Hayward ENGINE Business Lead
Alex Worthington ENGINE Senior Account Director
Liz Boothby ENGINE Integrated Project Director
Brittaney Anderson ENGINE Account Team
Samar Rezvan ENGINE Account Team
Clare Walker ENGINE Account Team
Nick Ball Blink Productions Director
Paul Weston Blink Productions Executive Producer
Ewen Brown Blink Productions Producer
Leo King Stitch Editor
Ben Leeves Jungle Sound Studios Sound Design

Write a short summary of what happens in the film

In this spot, we introduce the Money Calm Bull as he is thrust into a series of increasingly antagonistic situations. Yet, no matter what the world (or cosmos) throws at him, he remains remarkably calm. The spot begins with a twist on the classic ‘bull in a china shop’ idiom, and then escalates to mythic levels as he comes under terrifying attacks from krakens and meteors alike. But true to his name, the Money Calm Bull remains totally chilled throughout, because he’s achieved financial serenity with MoneySuperMarket.