#SICHERHEIM

Title#SICHERHEIM
Brand#SICHERHEIM
Category B07. Not-for-profit / Charity / Government
Product/ServiceDOMESTIC VIOLENCE
Entrant DIE BOTSCHAFT COMMUNICATION GMBH Berlin, GERMANY
Idea Creation DIE BOTSCHAFT COMMUNICATION GMBH Berlin, GERMANY
Production UFA FICTION Potsdam, GERMANY
Credits
Name Company Position
Klaus Rehm Die Botschaft Communication GmbH CEO Consultancy
Tom Daske Die Botschaft Communication GmbH CEO Creative
Jan Köhler Die Botschaft Communication GmbH Executive Creative Director
Katharina Langmann Die Botschaft Communication GmbH Account Director
Henning Lemke Die Botschaft Communication GmbH Senior Copywriter
Andreas Sendker Die Botschaft Communication GmbH Senior Art Director

Write a short summary of what happens in the film

Our spot Sicherheim is targeting the issue of domestic violence, especially in times of corona and more victims being trapped at home with their abusive partner. You can see different German celebrities each standing alone in a dark – everyone wearing simple black attire and telling short but also shocking facts about domestic violence. In kind of a cross-cut montage between the different celebrity statements, there are short snippets of fancy houses, a happy family playing, a wedding cake etc. But in contrast also disturbing images, like a broken picture frame with a family portrait inside, an x-ray showing injuries or a vandalized apartment. The main statement is, that the virus also creates crime-scenes in peoples’ homes with victims (especially women) now needing more help than ever. A dramatic and suspenseful soundtrack underlines the severeness of the issue. The film ends with an appeal for donations for victims of domestic.

Cultural / Context information for the jury

The Coronavirus is a worldwide disease. And although domestic violence is a worldwide issue as well, it’s a way more hidden one. That’s why we wanted to create awareness about domestic violence also happening in German homes on a daily basis, especially in Corona times. The movie mentions, that every 5 minutes one woman in Germany becomes victim of domestic violence. Oftentimes shame and helplessness cause victims to stay and they need help from the outside. For the film we chose well-known German celebrities. It was important to us, that the testimonials were very diverse in terms of age, gender and background. Yet they all didn’t just treat this movie as another “acting job”: For each of them, this project is a matter of the heart and they speak out about the issue whenever they can. That’s also why well-known German actress Natalia Wörner is patron of this project.