INSOMNIA

TitleINSOMNIA
BrandDW - DEUTSCHE WELLE
Product/ServiceFREE SPEECH
Category F07. Corporate Purpose & Social Responsibility
Entrant DEUTSCHE WELLE Bonn, GERMANY
Idea Creation DEUTSCHE WELLE Bonn, GERMANY
Media Placement DEUTSCHE WELLE Bonn, GERMANY
Production NYLON FILM Berlin, GERMANY
Credits
Name Company Position
Jan Lorenz DW - Deutsche Welle Creative Director
Ricardo Fernandes DW - Deutsche Welle Project Manager
Nadja Bontscheff Nylon Film GmbH Owner
Jan Gleie Jan Gleie Director
Clint Waddell DW - Deutsche Welle Copywriter
Dominik Ahrens DW - Deutsche Welle Copywriter
Monica Jayapribadi DW - Deutsche Welle Art Director
Sabrina Maier DW - Deutsche Welle Account Manager
Philipp Schäfer DW - Deutsche Welle Head of Marketing

Write a short summary of what happens in the film

Our video takes us into the privacy of an autocrat and shows us, that they are only humans, too. We see an old sleepless man, obviously worried by the news and happenings outside. Later we reveal that it’s the news that keep him awake and that he’s not the average old man, but an autocrat.

Please tell us how the brand purpose inspired the work

As an international broadcaster reaching out to 249 million people worldwide weekly, DW realizes that the press plays a major role in leading the fight against autocrats and totalitarian regimes, where people and the press are silenced or censored. Our dedication for unbiased news and tools against censorship hopefully mean bad nights to autocrats.