Title	THE SHOW MUST GO ONLINE
Brand	TELIA
Product/Service	INTERNET ACCESS
Category	A06. Consumer Services / Business to Business
Entrant	TRY REKLAME Oslo, NORWAY
Idea Creation	TRY REKLAME Oslo, NORWAY
Production	BACON OSLO Oslo, NORWAY
Post Production	BACON OSLO Oslo, NORWAY

Name	Company	Position
Lars-Kristian Harveg	TRY	AD
Jonas Kopstad Grønnern	TRY	Copywriter
Egil Pay	TRY	AD
Lars Joachim Grimstad	TRY	Copywriter
Helge Gjertveit	TRY	Account Director
Anja Sandberg Nordbø	TRY	Project Manager
Hanan Jahr	TRY	Account Director
Eline Rønneberg Vik	TRY	Project Manager
Terje Johnsen	TRY	Designer
Andreas Riiser	Bacon OSL	Director
Magne Lygner	Bacon OSL	Producer
Ola Narum Berg	Bacon OSL	Producer
Camilla Forberg	Telia	Head of Strategic brand and marketing
Ingvild Stubhaug Steg	Telia	Head of Marketing Individuals
Sanna Emtinger	Telia	Head of Marketing Families

Write a short summary of what happens in the film

Accompanied by Queen's hit "The show must go on", the camera drives among an ugly donut pyjamas, a pair of naked legs in large teddybear slippers, naked feet in flip flops, and a pair of home pedicured feet, before it tilts up and reveals that we have bin witnessing the hidden sides of an online Teams meeting. TXT: "THE SHOW MUST GO ONLINE" WE GUARANTEE THAT YOU'RE ALWAYS CONNECTED"

Cultural / Context information for the jury

When the covid19 pandemic struck the world, most Norwegians got stuck inside in Teams- or Zoom-meetings. We also saw a lot of serious communication on TV. Being a challenger to the telecom throne i Norway, Telia wanted to show a different side - As internet access suddenly became more important than wearing pants, we made this film within seven days, got Queen on board and launched it two weeks into the lock down in Norway.