THE SHOW MUST GO ONLINE

TitleTHE SHOW MUST GO ONLINE
BrandTELIA
Category A06. Consumer Services / Business to Business
Product/ServiceINTERNET ACCESS
Entrant TRY REKLAME Oslo, NORWAY
Idea Creation TRY REKLAME Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Post Production BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Lars-Kristian Harveg TRY AD
Jonas Kopstad Grønnern TRY Copywriter
Egil Pay TRY AD
Lars Joachim Grimstad TRY Copywriter
Helge Gjertveit TRY Account Director
Anja Sandberg Nordbø TRY Project Manager
Hanan Jahr TRY Account Director
Eline Rønneberg Vik TRY Project Manager
Terje Johnsen TRY Designer
Andreas Riiser Bacon OSL Director
Magne Lygner Bacon OSL Producer
Ola Narum Berg Bacon OSL Producer
Camilla Forberg Telia Head of Strategic brand and marketing
Ingvild Stubhaug Steg Telia Head of Marketing Individuals
Sanna Emtinger Telia Head of Marketing Families

Write a short summary of what happens in the film

Accompanied by Queen's hit "The show must go on", the camera drives among an ugly donut pyjamas, a pair of naked legs in large teddybear slippers, naked feet in flip flops, and a pair of home pedicured feet, before it tilts up and reveals that we have bin witnessing the hidden sides of an online Teams meeting. TXT: "THE SHOW MUST GO ONLINE" WE GUARANTEE THAT YOU'RE ALWAYS CONNECTED"

Cultural / Context information for the jury

When the covid19 pandemic struck the world, most Norwegians got stuck inside in Teams- or Zoom-meetings. We also saw a lot of serious communication on TV. Being a challenger to the telecom throne i Norway, Telia wanted to show a different side - As internet access suddenly became more important than wearing pants, we made this film within seven days, got Queen on board and launched it two weeks into the lock down in Norway.