THE CHRISTMAS SWEATER

TitleTHE CHRISTMAS SWEATER
BrandORKLA CONFECTIONARY
Category A01. Fast Moving Consumer Goods
Product/ServiceNIDAR MARZIPAN
Entrant POL Oslo, NORWAY
Idea Creation POL Oslo, NORWAY
Production GIMPVILLE Oslo, NORWAY
Credits
Name Company Position
Anders Arnoldsen Holm Pol Copywriter
Thea Emanuelsen Pol Art Director
Kjetil Botten Skogly Pol Account Director
Silje Linge Pol Project Manager
Thomas Ekly Skaara Pol Graphic Designer
Alf løvvold Gimpville Director
Maria Skau Gimpville Executive Producer
Verdens Sterkeste Mann Verdens Sterkeste Mann Sound Production

Write a short summary of what happens in the film

The film follows a family year after year as they celebrate Christmas. The father has bought some ugly Christmas sweaters and every year he brings them out for his family to wear. As time goes by the children grow up, and so does their resistance against the sweaters. In the end, when the father is gone, they finally realize that the sweaters are actually the one thing they associate with Christmas. And so the tradition lives on.

Cultural / Context information for the jury

Marzipan in Norway is strongly linked with Christmas. For over a century, Nidar has has been known for their marizan pigs, only sold during Christmas. The marzipan pig is often given away as a gift, or awarded to those who can find the almond in the Christmas porridge (another Norwegian Christmas tradition).