THE CHRISTMAS SWEATER

TitleTHE CHRISTMAS SWEATER
BrandORKLA CONFECTIONARY
Category F01. Local Brand
Product/ServiceNIDAR MARZIPAN
Entrant POL Oslo, NORWAY
Idea Creation POL Oslo, NORWAY
Production GIMPVILLE Oslo, NORWAY
Credits
Name Company Position
Anders Arnoldsen Holm Pol Copywriter
Thea Emanuelsen Pol Art Director
Kjetil Botten Skogly Pol Account Director
Silje Linge Pol Project Manager
Thomas Ekly Skaara Pol Graphic Designer
Alf løvvold Gimpville Director
Maria Skau Gimpville Executive Producer
Verdens Sterkeste Mann Verdens Sterkeste Mann Sound Production

Write a short summary of what happens in the film

The film follows a family year after year as they celebrate Christmas. The father has bought some ugly Christmas sweaters and every year he brings them out for his family to wear. As time goes by the children grow up, and so does their resistance against the sweaters. In the end, when the father is gone, they finally realize that the sweaters are actually the one thing they associate with Christmas. And so the tradition lives on.

Please tell us about the brand in relation to the locality or market where the product / service is distributed

Nidar Julemarsipan (Christmas Marzipan) is strongly rooted as part of the Norwegian Christmas traditions. The Christmas season doesn't really start until the marzipan is in store. However, in recent years the sale of marzipan has gone down, due to consumers choosing a more modern twist on Christmas snacks. So, in order to remind Norwegians of the value of traditions, such as the Christmas marzipan, Nidar wanted to create a campaign full of Norwegian Christmas spirit.