THE POSTMAN

TitleTHE POSTMAN
BrandTHE NORWEGIAN POSTALSERVICE - POSTEN
Category A06. Consumer Services / Business to Business
Product/ServicePOSTAL SERVICES
Entrant POL Oslo, NORWAY
Idea Creation POL Oslo, NORWAY
Production EINAR FILM & FORTELLINGER Oslo, NORWAY
Post Production EINAR FILM & FORTELLINGER Oslo, NORWAY
Credits
Name Company Position
Rikke Jacobsen POL Copywriter
Anette Finnanger POL Art Director
Petter Bryde POL Copywriter
Sara Hødnebø POL Art Director
Marius Eriksen POL Client Director
Kristin Eidså Brantzeg Scheele POL Client Manager
Thomas Eklo Skaara POL Designer

Write a short summary of what happens in the film

It’s year 0. We are in the city of Galilea where Postman is riding through the streets on a donkey. The Postman reads form a roll of parchment: «To: Josef og Maria. NASARET, GALILEA» He continues his journey through the city and ends up in front of a modest house. When he is about to deliver the mail, the door opens… Maria stands in the doorway. Suddenly everything movies in slow motion as a blast of wind catches her hair. The postman looks Maria straight into her eyes. The atmosphere is almost electric between them. This is love at first sight. Skip to 9 months later. We see a child laying in Marias arms. The child has some resemblance to the Postman but Maria stays quiet about her little secret. We fly out into the dessert where we once again see the postman riding in the quiet night.

Cultural / Context information for the jury

First: In Norway every one has heard of the Postman's child it’s the the equivalent story to the Milkman joke in the US. Second: Norway is far from a very religious country, and in 2015 the law of blasphemy was removed, making it legal to joke about religion. We knew that only 2 of 10 of the target audience saw themselves as Christians, while older people are in general more religious. We also knew that if we could wake up some internet trolls, our target audience would suddenly care, press the like button and engage in discussions. Before we launched the campaign we even talked to several priests that liked the film and understood its comic value.