FOR THOSE WHO DON'T EAT AT MCDONALD'S
| Title | FOR THOSE WHO DON'T EAT AT MCDONALD'S |
| Brand | MCDONALD'S |
| Product/Service | CONVENIENCE |
| Category |
F04. Social Behaviour |
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Entrant
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FOOD FOLK SUOMI OY Helsinki, FINLAND
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Idea Creation
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NORD DDB Helsinki, FINLAND
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Media Placement
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OMD FINLAND Helsinki, FINLAND
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Production
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LUCY LOVES STORIES Helsinki, FINLAND
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Post Production
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LUCY LOVES STORIES Helsinki, FINLAND
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Credits
| Mats Nyström |
Food Folk Suomi Oy |
Marketing Director |
| Olli Tiainen |
Food Folk Suomi Oy |
Marketing Manager |
| Mikko Poutanen |
Food Folk Suomi Oy |
Marketing Manager |
| Ari Lamminen |
Food Folk Suomi Oy |
Marketing Co-ordinator |
| Patrik Levlin |
Food Folk Suomi Oy |
CBI |
| Lauri Vassinen |
Nord DDB |
Creative Director |
| Kalle Wallin |
Nord DDB |
Art Directo |
| Antti Einiö |
Nord DDB |
Copywriter |
| Minttu Aarniovuori |
Nord DDB |
Strategist |
| Olli-Pekka Sipilä |
Nord DDB |
Client Director |
| Julia Lehmuskallio |
Nord DDB |
Project Director |
| Satu Ylikortes |
OMD |
Client Director |
| Iiris Antinoja |
OMD |
Client Manager |
| Niki Säilä |
OMD |
Strategist |
Write a short summary of what happens in the film
Almost everyone eats McDonald's occasionally – some are just really good at hiding it. For those who don't eat at McDonald's shows the lengths people go to when hiding their guilty pleasures. Almost like an instructional film series written in story form, this concept reveals all the different ways you can order McDonald's without actually eating at McDonald's. And it taps to a real cultural insight that people who dislike the concept of McDonald's still can not resist the delicious food they serve.
Please tell us about the social behaviour that inspired the work
People rarely take pride in eating at McDonald's. It's the forbidden fruit that everybody bites but nobody talks about. So we told people that it's totally OK to hide your McFandom, we got you covered.