Title	MINISEX - WIR FAHREN MIT DER U-BAHN
Brand	WIENER LINIEN
Product/Service	PUBLIC TRANSPORTATION
Category	F07. Corporate Purpose & Social Responsibility
Entrant	TRAKTOR WERBEAGENTUR Vienna, AUSTRIA
Idea Creation	TRAKTOR WERBEAGENTUR Vienna, AUSTRIA
Production	KAISERSCHNITT FILM Vienna, AUSTRIA

Name	Company	Position
Alexander Winsauer	Traktor Werbeagentur GmbH	Creative Director
Matthias Papst	Kaiserschnitt-Film	Owner

Write a short summary of what happens in the film

The hit music "I drive with the car" from the 80s by Minisex has been revised to "I drive with the subway". Rudi

Please tell us how the brand purpose inspired the work

Use the 80s aesthetic, both in music style and video style, but still interpret it in a modern and young way. The Netflix series Stranger Things is a cultural influence. Shortly after the video release, a new season was released. Thus the cultural influence was brand new. Fridays for Future. The younger generation no longer thinks fast cars and sports cars are cool. Environmental protection is more important to Fridays for future children than posing. Just like the 80s star Rudi.