CHEERS TO ALL

Bronze Eurobest Award
TitleCHEERS TO ALL
BrandHEINEKEN
Category A01. Fast Moving Consumer Goods
Product/ServiceHEINEKEN
Entrant PUBLICIS ITALY Milan, ITALY
Idea Creation PUBLICIS ITALY Milan, ITALY
Production ICONOCLAST Paris, FRANCE
Additional Company HEINEKEN INTERNATIONAL Amsterdam, THE NETHERLANDS
Additional Company 2 MASSIVEMUSIC Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Bruno Bertelli Publicis Italy Global Chief Creative Officer Publicis WW
Cristiana Boccassini
 Publicis Italy Chief Creative Officer Publicis Italy
Luissandro Del Gobbo Publicis Italy Global Executive Creative Director Publicis Italy
Luca Cinquepalmi
 Publicis Italy Global Executive Creative Director Publicis Italy
Marco Venturelli Publicis Italy Global Executive Creative Director Publicis Italy
Michele Picci Publicis Italy Executive Creative Director Publicis Italy
Francesco Basile Publicis Italy Associate Creative Director Publicis Italy
James Moore
 Publicis Italy International Strategic Planner Publicis Italy
Stuart Williams Publicis Italy Senior Strategist Publicis Italy
Ilko Petkov Publicis Italy Data Strategist Publicis Italy
Mariella Maiorano Publicis Italy Head TV Production Publicis Italy
Arianna Natale Publicis Italy TV Producer Publicis Italy
Sanam Bartoletti Publicis Italy Digital Video Producer Publicis Italy
David Pagnoni Publicis Italy Worldwide Account Director
Eleni Charakleia Publicis Italy International Client Service Director Publicis Italy
Patricia Synephias Publicis Italy International Client Service Director Publicis Italy
Alexandra Stoica Publicis Italy Digital Account Director Publicis Italy
Marion Quesada Publicis Italy Digital Account Director Publicis Italy
Marion Quesada Publicis Italy Digital Account Director Publicis Italy
Côme de Courcelles Publicis Italy Digital Account Supervisor Publicis Italy
Lischa Steiper Publicis Italy Account Executive Publicis Italy
MEGAFORCE MEGAFORCE Iconoclast Paris Director
Matias Boucard Iconoclast Paris Director Of Photography
Charlotte Marmion Iconoclast Paris Executive Producer
Lucile Baruchel Iconoclast Paris Line Producer
Arno Roth Iconoclast Paris Production Designer
Elise Bouquet Iconoclast Paris Costume Designer
Reem Kuzayli Iconoclast Paris Costume Designer
Reem Kuzayli Iconoclast Paris Costume Designer
John Meunier Iconoclast Paris Post Producer
Sophie Fourdrinoy Iconoclast Editor
Dafydd Upsdell MPC Executive Producer
Raj Sehgal Grand Central Recording Studio London Sound Engineer
Jason Yan Francis Iconoclast Studio Paris Director
Mélodie Preel Iconoclast Studio Paris Director Of Photography
Manon Leurent Iconoclast Studio Paris Executive Producer
Rémi Farkas Iconoclast Studio Paris Line Producer
Philippe Roch Iconoclast Studio Paris Editor
Christopher Preston Barnes MPC Post Production producer
Peter Oppersdorf MPC Colourist

Write a short summary of what happens in the film

“Cheers to all” is a light-hearted montage of real-life experiences showing men and women being served the wrong drink based on their gender.

Cultural / Context information for the jury

In advertising, beer is still shown as a man’s thing only. But in real life, over 31% of beer drinkers are not men. As a progressive and inclusive brand, Heineken decided to give a fresh perspective on drinker stereotypes and remind people that drinks have no gender.