DANIEL CRAIG VS JAMES BOND

Bronze Eurobest Award
TitleDANIEL CRAIG VS JAMES BOND
BrandHEINEKEN
Category A01. Fast Moving Consumer Goods
Product/ServiceHEINEKEN
Entrant PUBLICIS ITALY Milan, ITALY
Idea Creation PUBLICIS ITALY Milan, ITALY
Production SMUGGLER London, UNITED KINGDOM
Post Production THE MILL London, UNITED KINGDOM
Additional Company HEINEKEN INTERNATIONAL Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Bruno Bertelli Publicis Italy Global Chief Creative Officer Publicis WW
Cristiana Boccassini
 Publicis Italy Chief Creative Officer Publicis Italy
Marco Venturelli Publicis Italy Global Executive Creative Director
Luca Cinquepalmi
 Publicis Italy Global Executive Creative Director
Luissandro Del Gobbo Publicis Italy Global Executive Creative Director
Fabrizio Tamagni Publicis Italy Associate Creative Director Publicis Italy
Michela Talamona Publicis Italy Associate Creative Director Publicis Italy
Mihnea Gheorghiu Publicis Italy Global Executive Creative Director
Milos Obradovic Publicis Italy Digital Creative Director
Gustavo Lacerda Publicis Italy Associate Creative Director
Sandra Bold Publicis Italy Digital Creative Director Publicis Italy
Andrea Parra Vinasco Publicis Italy Digital content creator
James Moore Publicis Italy International Strategic Planner
Mariella Maiorano Publicis Italy Head TV Production Publicis Italy
Carla Solaro Publicis Italy TV Producer
Sabrina Sanfratello Publicis Italy Producer Publicis Italy
David Pagnoni Publicis Italy Worldwide Account Director
Francesca Baldrighi Publicis Italy Account Director Publicis Italy
Silvia Ghiretti Publicis Italy Account Director
Colin Hickson Publicis London Head TV Production
Stuart Williams Publicis London Senior Strategist
Miles Jay Smuggler Director
Chayse Irvin Smuggler Director Of Photography
Fergus Brown Smuggler Managing Director
Gustav Geldenhuys Smuggler Producer
Sam Jackson Smuggler Production manager
Robin Brown Smuggler Production Designer
Sean Hill Smuggler BTS Director
Ben Jordan Smuggler Editor
Hasani Franke Smuggler Editor
Stuart Greenwald Smuggler Editor
Misha Stanford Harris The Mill Executive Producer
Raj Sehgal Grand Central Recording Studio London Sound Engineer

Write a short summary of what happens in the film

Starting with a high-speed taxi sequence, Daniel Craig is constantly recognised as James Bond by surprised locals as he hunts down his missing passport, before enjoying a cold refreshing Heineken®.

Cultural / Context information for the jury

For most of the people, the actor who played James Bond will be forever just James Bond. Playing James Bond gives to any actor an incredible success, but there is also a downside. Few people remember his real name or his other roles, no one thinks he's someone who can go on vacation and sit at the counter asking for a beer: he will always be served with a Martini.