THE SELLER

TitleTHE SELLER
BrandSYNADIS BIO
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Product/ServiceBIO
Entrant ALTMANN + PACREAU Paris, FRANCE
Idea Creation ALTMANN + PACREAU Paris, FRANCE
Credits
Name Company Position
Olivier Altmann Altmann+Pacreau Chief Creative Officer
Dimitri Lucas Altmann+Pacreau Copywriter
Anthony Lietart Altmann+Pacreau Creative Director
Jessica Piergiovanni Altmann+Pacreau Production Manager
Hugues De la Brosse Altmann+Pacreau Director

Write a short summary of what happens in the film

The TVC is a daring advertising parody campaign in a sequence shot. It shows a businessman walking in an apple orchard while explaining his vision of the organic market. Idealist at first, his vision of the organic apples production quickly becomes cynical.