LIFE OF ELLA

TitleLIFE OF ELLA
BrandSPECIAL OLYMPICS BELGIUM
Product/ServiceCHARITY
Category F07. Corporate Purpose & Social Responsibility
Entrant LDV UNITED Antwerp, BELGIUM
Idea Creation LDV UNITED Antwerp, BELGIUM
Additional Company TOYOTA BELGIUM Zaventem, BELGIUM
Credits
Name Company Position
Dries De Bruyn LDV United Creative Director
Dennis Vandewalle LDV United Creative Director
Dries De Wilde LDV Copywriter
Willem De Wachter LDV United Art Director

Write a short summary of what happens in the film

The film introduces Ella, a 9-year old basketball player. She lives for the game: she eats, sleeps and dreams basketball. We see her training 24/7, her ambition is unlimited. At the end of the film, we learn why Ella is such a remarkable talent.

Please tell us how the brand purpose inspired the work

Toyota and Special Olympics share a mission, a brand purpose. Both the mission of Toyota ‘start your impossible’ and Special Olympics’ ‘inclusion through sports’ are a perfect fit. Toyota is already a main sponsor of The Olympics and the Paralympics. By including the Special Olympics, the partnership gains more depth. The campaign is called “All Dreams Are Equal”. We prove this statement by telling the story of an aspiring young athlete who embodies the self-confidence that sports can foster.