SKY CRIME

TitleSKY CRIME
BrandSKY UK LTD.
Product/ServiceSKY CRIME
Category D02. TV & VOD: Fiction & Non-Fiction
Entrant SKY CREATIVE London, UNITED KINGDOM
Idea Creation SKY CREATIVE London, UNITED KINGDOM
Production SKY CREATIVE London, UNITED KINGDOM
Credits
Name Company Position
Dani Sierra Sky Creative Agency Producer
Liz Arnott Sky Creative Agency Senior Producer
Harry Ward Sky Creative Agency Design Director
Alex Haley Sky Creative Agency Creative Director
Savio Palmerston Sky Creative Agency Motion Designer
Rob Blishen Time Based Arts Director

Write a short summary of what happens in the film

Our spot opens at night with a search party in the woods, darting torchlight through thick grass as tracker dogs sniff about. A musical score adds to the tension, and a distinct yellow ‘crime scene’ timeline travels across the shot. Other shots join the original scene, such as a reporter waiting to make a late-night piece-to-camera, a map being circled, and heat-sensitive cameras picking up our searchers and tracking dogs. We see fleeting moments that tease out the ‘whole story’ and all the questions the fans are thinking. The same yellow timeline continues passing slowly across the frame, passing fabric caught in a tree, missing person posters, and a watch found by a metal detector in a field. As our timeline reaches the other side of the screen, searchers are seen running to a particular spot. What have they found? Tension and ambiguity are maintained throughout in true crime style.