COUNTER

TitleCOUNTER
BrandORKLA FOODS
Category A01. Fast Moving Consumer Goods
Product/ServiceBIGONE
Entrant PER HøJ Oslo, NORWAY
Idea Creation PER HøJ Oslo, NORWAY
Production PRAVDA Oslo, NORWAY
Credits
Name Company Position
Øyvind Waage Per Høj Creative Director
Mads Rønold Per Høj Copywriter
Vilhelm Paus Per Høj Account Director
Patrik Bergfjord Per Høj Planning Director
Nanna Skipper Grønli Per Høj Project Manager
Morten Borgestad Pravda Director
Erik Schøyen Pravda Executive Producer
Karen Skøien Orkla Brand Manager
Julie Undlien Wisth Orkla Product group director
Julia Järbur Orkla Brand Manager
Ingrid Rønneberg Næss Orkla Marketing Director

Write a short summary of what happens in the film

A monk with a boring generic pizza is waiting in line at the supermarket. He sees that the girl in front of him has the same pizza and asks her if she is a monk too. She denies this, he giggles and she realizes that she has turned into a monk. A third enthusiastic pizza monk appears. She is then relieved when the guy in front of her offers her one of his BigOnes instead. Cut to delicious pizza and voice: "Don't be a monk when you are buing pizza. Big One – More of the good stuff"

Cultural / Context information for the jury

Frozen pizza is big in Norway with many to choose from and tough competition.