Title | COUNTER |
Brand | ORKLA FOODS |
Product/Service | BIGONE |
Category |
A01. Fast Moving Consumer Goods |
Entrant
|
PER HøJ Oslo, NORWAY
|
Idea Creation
|
PER HøJ Oslo, NORWAY
|
Production
|
PRAVDA Oslo, NORWAY
|
Credits
Øyvind Waage |
Per Høj |
Creative Director |
Mads Rønold |
Per Høj |
Copywriter |
Vilhelm Paus |
Per Høj |
Account Director |
Patrik Bergfjord |
Per Høj |
Planning Director |
Nanna Skipper Grønli |
Per Høj |
Project Manager |
Morten Borgestad |
Pravda |
Director |
Erik Schøyen |
Pravda |
Executive Producer |
Karen Skøien |
Orkla |
Brand Manager |
Julie Undlien Wisth |
Orkla |
Product group director |
Julia Järbur |
Orkla |
Brand Manager |
Ingrid Rønneberg Næss |
Orkla |
Marketing Director |
Write a short summary of what happens in the film
A monk with a boring generic pizza is waiting in line at the supermarket. He sees that the girl in front of him has the same pizza and asks her if she is a monk too. She denies this, he giggles and she realizes that she has turned into a monk. A third enthusiastic pizza monk appears. She is then relieved when the guy in front of her offers her one of his BigOnes instead. Cut to delicious pizza and voice: "Don't be a monk when you are buing pizza. Big One – More of the good stuff"
Cultural / Context information for the jury
Frozen pizza is big in Norway with many to choose from and tough competition.