BE PRESENT

TitleBE PRESENT
BrandNOVA
Product/ServiceBE PRESENT
Category F04. Social Behaviour
Entrant NOVA Reykjavík, ICELAND
Idea Creation BRANDENBURG Reykjavik, ICELAND
Production REPUBLIK Reykjavik, ICELAND
Credits
Name Company Position
Jón Ari Helgason Brandenburg Creative Director
Dóra Haraldsdóttir Brandenburg Art Director
Jón Ingi Einarsson Brandenburg Graphic Designer
Bragi Valdimar Skúlason Brandenburg Copywriter
Sigga Dóra Péturdóttir Brandenburg Account Manager
Jón Páll Halldórsson Brandenburg Graphic Designer
Þorvaldur Sævar Gunnarsson Brandenburg Animation
Eyrún Eyjólfsdótti Steffens Brandenburg Animation

Write a short summary of what happens in the film

We see people in different social situations picking up or looking at their smartphone and immediately disappearing into smoke.

Please tell us about the social behaviour that inspired the work

The work is inspired by the growing social behaviour of people mindlessly scrolling through their smartphone when they should be more present in the company of others. Research have shown that this behaviour has bad influence on mental health and well being.