SOMETHING TO SHARE

TitleSOMETHING TO SHARE
BrandDOUWE EGBERTS BELGIUM
Product/ServiceDOUWE EGBERTS COFFEE
Category F07. Corporate Purpose & Social Responsibility
Entrant JACOBS DOUWE EGBERTS BELGIUM Brussel, BELGIUM
Idea Creation BBDO BELGIUM Brussels, BELGIUM
Production LOVO FILMS Brussels, BELGIUM
Production 2 SONHOUSE Brussels, BELGIUM
Credits
Name Company Position
Arnaud Pitz BBDO Belgium Creative Director
Sebastien De Valck BBDO Creative Director
Louise Cornet BBDO Creative
Loup Delpierre BBDO Creative
Dr. Bowman Lovo Director
Lieve Raymaekers Bbdo Belgium Account Director
Ward Braeckevelt BBDO Belgium Account Manager
Wouter Van den Herrewegen BBDO Belgium Strategy
Renée Vermeire BBDO RTV Producer & Art Buyer
Marlies Neudt Freelance Producer
Nicolas Van Poeck BBDO Belgium Sound Producer
Leslie Verbist Freelance Post Production
Bert Brulez Lovo Producer
Cho Kuo Lovo Producer
Vanessa Barba Jacobs Douwe Egberts Marketing Director
Oriana Servais Jacobs Douwe Egberts Marketing Manager
Karen Van der Perre Jacobs Douwe Egberts Marketing Manager

Write a short summary of what happens in the film

Sarah, a young woman caught off guard by her father, at the wrong time. Aware of having interrupted something and hoping to preserve the bond between them, the father decides to send a message to his daughter suggesting they all have a coffee together. A way for him to get in touch using a tool that his daughter is familiar with. Will she have the courage to share her secret with him?

Please tell us how the brand purpose inspired the work

Sometimes, it’s easier to find the courage to confide over a coffee. Douwe Egberts wants to encourage these sincere conversations through its communication. As a brand present in all Belgians homes, we had to invite dialogue on subjects as sensitive as homosexuality. A message widely relayed by the LGBTQ+ community around the world. In just a few days, the spot has been viewed more than 12.7 million times, has had more than 120K retweets and more than 523K likes on a single share. "Because we all have something to share."