Title | ONE OF US |
Brand | KIA MOTORS CORPORATION |
Product/Service | KIA SORENTO WITH UVO CONNECT FEATURES |
Category |
A03. Durable Consumer Goods including Automotive |
Entrant
|
INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
|
Idea Creation
|
INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
|
Production
|
ZAUBERBERG PRODUCTIONS GMBH Berlin, GERMANY
|
Production 2
|
DAHOUSE AUDIO São Paulo, BRAZIL
|
Post Production
|
CHEAT London, UNITED KINGDOM
|
Artur Martins |
Kia Motors Corporation |
Vice President Global Brand & Marketing |
Woojae Lee |
Kia Motors Corporation |
Senior Marketing Communication Manager |
Clad Yoon |
Kia Motors Corporation |
Marketing Communication Manager |
Gabriel Mattar |
Innocean Worldwide Europe |
European CCO |
Ricardo Wolff |
Innocean Worldwide Europe |
ECD |
Jack Christensen |
Innocean Worldwide Europe |
Associate Creative Director |
Stefano de Luccia |
Innocean Worldwide Europe |
Associate Creative Director |
José Filipe Gomes |
Innocean Worldwide Europe |
Associate Creative Director |
Pedro Lourenco |
Innocean Worldwide Europe |
Associate Creative Director |
Kirstyn Lee |
Innocean Worldwide Europe |
COO |
Alessia Bellini |
Innocean Worldwide Europe |
Business Director |
Björn Rühmann |
Zauberberg Productions |
Director |
Andrea Roman-Persey |
Zauberberg Productions |
Executive Producer |
Jakob Rühle |
Zauberberg Productions |
Executive Producer |
Justin Brown |
Zauberberg Productions |
DOP |
Juliane Elrich |
Zauberberg Productions |
Producer |
Michael Endres |
Innocean Worldwide Europe |
Agency Producer |
We open on a guy in parking lot. He can’t find his car. An old hippie appears and starts telling our protagonist how he lost his van in 1967 and has been there ever since. Soon other ageing characters in a similar predicament appear. An aging roller girl with leotard; An old businessman holding an 80’s phone; A lady pushing a shopping cart with her middle-aged son sitting inside and a middle-aged man wearing a retro shell suit and walking a skeleton dog. The hippie tries to convince our perplexed protagonist that it’s not so bad living in there and the group of misfits start chanting ‘one of us, one of us…’ Our hero gets out his phone and uses the Find My Car app. A Kia Sorento unlocks in the background. The driver casually walks over to it and takes off. The hippie and his friends look on, open-mouthed.