COFFEE DEFENDERS: A PATH FROM COCA TO COFFEE

TitleCOFFEE DEFENDERS: A PATH FROM COCA TO COFFEE
BrandLAVAZZA
Product/ServiceCORPORATE
Category D02. TV & VOD: Fiction & Non-Fiction
Entrant WE ARE SOCIAL Milan, ITALY
Idea Creation WE ARE SOCIAL Milan, ITALY
Production OCHURUS! Bogotá, COLOMBIA
Credits
Name Company Position
Alessandro Sciarpelletti We Are Social Executive Creative Director
Daniele Piazza We Are Social Executive Creative Director
Paulo Cesar Gonzalez Barrios We Are Social Associate Creative Director
Mattia Lacchini We Are Social Associate Creative Director
Miguel Lima We Are Social Group Account Director
Paola Tonetti We Are Social Account Director
Camilla Beghi We Are Social Account Executive
Camilla Beghi We Are Social Account Executive
Camilla Beghi We Are Social Account Executive
Luigi Muraro We Are Social Art Director
Giusseppe Schiavone We Are Social Senior Editor
Alisha Merkle We Are Social Writer
Alessandra Novarini We Are Social Writer
Ilaria Marittimo We Are Social Writer
Andrea Grieco We Are Social Content Specialist
Giulia Camera We Are Social Agency Producer
Dario Seppe We Are Social Content Specialist

Write a short summary of what happens in the film

“Coffee Defenders: A Path from Coca to Coffee” is a docufilm that highlights the journey of Johana, a Colombian coffee farmer, and Alexandra, an award-winning reporter, as they make their way from Colombia to Costa Rica. Together, they bring one of Johana’s coffee seedlings to one of the most important coffee collections in the world, where it will live forever as a symbol of rebirth on behalf of her entire region.

Cultural / Context information for the jury

After more than 50 years of conflict, on September 26, 2016, the Colombian Government and Revolutionary Armed Forces of Colombia finally signed a peace agreement. The peace agreement sparked a process of rebirth throughout the country. A symbol of change is witnessed in the department of Meta, where farmers formerly forced to grow coca are now restoring their original plantations of coffee with the help of Lavazza.