| Title | LA DISCUSSIONE |
| Brand | MERCEDES-BENZ |
| Product/Service | EQ POWER: THE PLUG-IN HYBRID |
| Category |
A02. Script |
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Entrant
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PUBLICIS EMIL Zürich, SWITZERLAND
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Idea Creation
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PUBLICIS EMIL Zürich, SWITZERLAND
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PR
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PUBLICIS EMIL Zürich, SWITZERLAND
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Production
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CZAR FILM Zürich, SWITZERLAND
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Post Production
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CZAR FILM Zürich, SWITZERLAND
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Credits
| Bart Timmer |
CZAR Zürich |
Film Director |
| Ekkehart Pollack |
CZAR Zürich |
Cinematographer |
| Peter Scherz |
CZAR Zürich |
Production Designer |
| Peter Brönnimann |
Publicis |
Creative Director |
| Pablo Schencke |
Publicis |
Creative Director |
| Lukas Tauss |
Publicis EMIL |
Art Director |
| Suzana Kovacevic |
Prodigious Zurich |
Integrated Producer |
| Susan Baumgartner |
Publicis EMIL |
Managing Director |
| Claudia Ziltener |
Publicis EMIL |
Account Director |
| Thomas Wildberger |
Publicis Zurich |
CEO |
| Thorne Mutert |
CZAR Zürich |
Executive Producer |
| Sandy Blum |
CZAR Zürich |
Producer |
| Philippe Favre |
CZAR Zürich |
Producer |
| ... ... |
Ballad |
Sound Design |
Write a short summary of what happens in the film
For the promotion of the EQ-Power models from Mercedes-Benz, next to brand ambassador Roger Federer, two Italian-speaking, older men: Enzo and Giorgio are also getting into action. In the spot the two Signori sit on a piazza and discuss what is happening in front of them - and they absolutely do not always agree. The spot developed for Mercedes-Benz Switzerland was filmed in the Ticino village of Carona and is also being broadcasted internationally.
Provide the full film script in English.
«La Discussione»
A Mercedes drives to a Piazza in a sunny southern town. As soon as the Mercedes drives up the Piazza in southern town, two old men, who are sitting on chairs next to the piazza, start a discussion in Italian:
Nice electric Mercedes.
No, it’s petrol.
It’s an electric Mercedes!
No, petrol.
The discussion of the two goes on while the driver of the Mercedes gets out of the car and walks past them with his sunglasses on.
No, it’s an electric!
Petrol!
Don’t insist, it’s electric!
No, I’m telling you, it’s petrol.
The driver of the Mercedes now enters a bakery and lifts his sunglasses: It’s Roger Federer. Meanwhile the discussion gets intense.
Petrol…!
Electric! You’ve never understood cars andyway!
Mercedes is petrol!
Noo!
Federer walks out of the bakery and interrupts them:
«Signori, it’s electric and petrol.»
The two men shut up amazed, but just for a short time. Then the next discussion starts:
Federer!
No.
Roger Federer!
No way!
It is!
It’s not!
((Super))
Electric & Petrol (switches to)
Electric & Diesel
Mercedes-Benz-Logo