Title	#ENDVIOLENCE
Brand	UNICEF DEUTSCHLAND
Product/Service	CHILD RIGHTS
Category	A01. Direction
Entrant	BBDO Düsseldorf, GERMANY
Idea Creation	BBDO Düsseldorf, GERMANY
Media Placement	OMD GERMANY Düsseldorf, GERMANY
Production	BWGTBLD Berlin, GERMANY

Name	Company	Position
Till Diestel	BBDO Group Germany GmbH	Chief Creative Officer
Kristoffer Heilemann	BBDO Düsseldorf GmbH	Creative Managing Director
Michael Plückhahn	BBDO Düsseldorf GmbH	Executive Creative Director
Veikko Hille	BBDO Düsseldorf GmbH	Creative Director
Tatjana Genin	BBDO Düsseldorf GmbH	Art Director
Julia Kinast	BBDO Düsseldorf GmbH	Art Director
Christian Korntheuer	BBDO Düsseldorf GmbH	Copywriter
Matthäus Kania	BBDO Düsseldorf GmbH	Copywriter
Marei Wilke	BBDO Düsseldorf GmbH	Client Service Director
Maren Jennen	BBDO Düsseldorf GmbH	Account Director
Michelle Grossheim	BBDO Düsseldorf GmbH	Senior Strategic Planner
Martin Böing-Messing	BBDO Düsseldorf GmbH	Creative Technologist
Steffen Gentis	BBDO Group Germany GmbH	Chief Production Officer
Carolin Hochstrate	CraftWork - a brand of ad agencyservices GmbH	Producer
Philipp Ramhofer	BWGTBLD GmbH	Executive Producer
Anna Bauer	BWGTBLD GmbH	Producer
Victor Del Castillo	BWGTBLD GmbH	Producer
Jared Knecht	c/o BWGTBLD	Director
Dustin Lane	-	Director Of Photography
Luigi F. Rossi	LFR Productions Inc.	Service Production
Josh Sondock	LFR Productions Inc.	Producer
- -	EXILE	Post Production Company
Viet-An Nguyen	EXILE	Producer
- -	CraftWork - a brand of ad agencyservices GmbH	Post Production Company
Gustav Karlström	-	Music/Sound Design
- -	tracks&fields GmbH	Music/Sound Design
Maurice Ravel	-	Composer
Yukie Nagai	-	Performer
Robert Lopuski	-	Editor
- -	bEPIC GmbH	Visual Effects
- -	ballad	SFX
Mike Howell	-	Colorist

Write a short summary of what happens in the film

In this UNICEF awareness campaign we tell the stories of three children who experience different forms of violence. Not showing the abuse but the aftermath. We make visible, what is mostly invisible: the effect violence has on the inner soul of children. We show that by marks, gradually appearing on their skin. Coming from inside through their veins and finally building words: Nichtsnutz (good-for-nothing), Prügelknabe (whipping boy) and Idiot. These marks are like stigmata. The children try to remove them. But it is in vain. Finally, we show one of the children, who is now grown up. Still with her mark. The film ends with the supered message: Violence leaves more than a mark. And the hashtag #ENDviolence.

Cultural / Context information for the jury

Right now – in times of Corona – domestic violence is a severe problem. Children in particular are defencelessly exposed to the threat. Violence against them already starts with not meeting basic childhood needs such as respect, security, physical integrity and emotional and social support. Each of the three words on the children’s skin refers to a different form of violence against children. "Idiot" describes psychological violence in the form of humiliation through words. "Good-for-nothing" refers to neglect and failure to meet a child's basic physical and emotional needs. "Whipping boy" refers to physical violence against children such as beating or scalding. Of these three, psychological violence is the most common form of violence – and therefore also the one that is echoed again at the end in the depiction of the grown-up woman.

Tell the jury anything relevant about the direction. Do not name the director.

The direction puts the children at the heart of the film and takes their perspective. Since the true nature of abuse doesn’t always look the same way the film focusses on the things that are often hidden in plain sight – the aftermath of violence. The grim subject matter is presented in a bright coating. This may seem a contrast but actually it highlights the fact that violence against children is happening every day and everywhere – not only in the dark, remote places of our world.