HANNA_BUMBLEBEE

Bronze Eurobest Award
TitleHANNA_BUMBLEBEE
BrandERSTE BANK
Category B04. Animation
Product/ServiceFINANCIAL SERVICES
Entrant JUNG von MATT/DONAU Vienna, AUSTRIA
Idea Creation JUNG von MATT/DONAU Vienna, AUSTRIA
Production PASSION ANIMATION STUDIOS London, UNITED KINGDOM
Additional Company MCASSO London, UNITED KINGDOM
Credits
Name Company Position
Michael Nagy Jung von Matt DONAU Creative Director
Andreas Putz Jung von Matt DONAU Chief Creative Officer
Karin Uebelbacher Jung von Matt DONAU Copywriter
Eva Zefferer Jung von Matt DONAU Copywriter
Katharina Hoeller Jung von Matt DONAU Account Director
Kyra Buschor Passion Animation Studios Direction/Animation
Konstantin Paeplow Passion Animation Studios Direction/Animation
Ferran Cassas Passion Animation Studios Animation
Richard Atkinson Mcasso Music Production Composer
Tom Martin MCasso Music Production Sound Design/Producer
Michael Nagy Jung von Matt Donau Art Director
Karin Uebelbacher Jung von Matt Donau Art Director

Write a short summary of what happens in the film

This story introduces us to Hanna Bumblebee who believes in her dream of flying, even though she’s raised in a world in which bumblebees are convinced that their small wings and relatively large bodies make it impossible for them to do so. But young Hanna isn’t willing to accept that, so we follow Hanna and her partner-in-crime Max on their countless attempts to fly. Until they find an unexpected means to finally lift off.

Cultural / Context information for the jury

The aim of the Erste Banking Group’s #believeinyourself campaign – which has been running since 2017 – is to encourage people to believe in themselves whilst having a reliable partner on their side who believes in them too. That way, together, dreams can become a reality. Which is why, during the holiday season, the brand wanted to send an inspiring message aimed at everyone who dares to dream.

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

#HannaBumblebee is a heartwarming story told in painstakingly animated 3D CG. Capturing a truly unique and recognisable look, the animated bees were rendered to feel tactile, like real miniatures. With big emotive eyes that draw you in, the bees have tiny wings that, with a bit of self-belief, achieve lift off in the end. (Beyond modelling, it was important to achieve a look akin to that of a stop-motion film.)