"HEAT"

Title"HEAT"
BrandNESTLÉ WATERS
Product/ServicePERRIER
Category A01. Direction
Entrant GANG FILMS Paris, FRANCE
Idea Creation GANG FILMS Paris, FRANCE
Production GANG FILMS Paris, FRANCE
Production 2 INDEPENDENT London, UNITED KINGDOM
Credits
Name Company Position
ALEXIS BENOIT OGILVY PARIS Creative Director

Write a short summary of what happens in the film

The new film depicts an over-heated world, symbolized by a sunbaked city with its inhabitants sheltering from the heat. A strong, modern woman - a conqueror - arrives on horseback, carrying the ultimate refreshment. The iconic “pschitt” sound in this allegorical world reverberates through the city, attracting the attention of inhabitants, and a spectacular chase ensues through the streets, a car park, over rooftops, as they attempt to grab the bottle, and to finally the ultimate refreshment. The video ends up with a shot of the heroine, who, having managed to keep hold of the bottle, then quenches her thirst, revealing the reason for her conquest to the eyes of this metaphorical world’s inhabitants: she is bearing life, and with it the hope of humanity.

Cultural / Context information for the jury

This campaign is a renaissance for Perrier, it’s the proof Perrier has never be more relevant than today. It’s the perfect match between the brand’s cultural and creative heritage and its conscience of the world being overheated. At the end it’s a strong message of hope and optimism, the message that every generation has an opportunity to live their life to the full.

Tell the jury anything relevant about the direction. Do not name the director.

Historically, PERRIER has always had an avant-garde vision of creativity. The work done for this new saga perfectly illustrates this approach, with an advert that breaks from the norm, taking the viewer on an allegorical journey. The choice of script, colors, music and sets helps to create this resolutely pop culture and entertaining universe. This project has been infused with style and energy.