ADOBE X KEITH HARING | CREATIVITY FOR ALL

Bronze Eurobest Award

Demo Film

Film

TitleADOBE X KEITH HARING | CREATIVITY FOR ALL
BrandADOBE, INC.
Category B04. Animation
Product/ServiceADOBE PHOTOSHOP, ADOBE FRESCO
Entrant BAKEHOUSE Moscow, RUSSIA
Idea Creation dentsuAchtung! Amsterdam, THE NETHERLANDS
Production BAKEHOUSE Moscow, RUSSIA
Production 2 BAKEHOUSE Moscow, RUSSIA
Post Production BAKEHOUSE Moscow, RUSSIA
Credits
Name Company Position
Claire IJsbrandij Achtung!isobar Amsterdam Senior Creative
Tanya Ponomareva Achtung!isobar Amsterdam Senior Creative
Jasper Janssen Achtung!isobar Amsterdam Creative Director
Mervyn ten Dam Achtung!isobar Amsterdam Executive Creative Director
Kika Douglas Castroviejo Achtung!isobar Amsterdam Executive Creative Director
Annabelle Klop Achtung!isobar Amsterdam Account Manager
Dima Maseykin Bakehouse Film director/Chief Illustrator
Alya Lugovaya Bakehouse Head of Production
Konstantin Korobkin Bakehouse Head of Productio
Sophya Katulska Bakehouse Executive Producer
Mitya Katkin Bakehouse Executive Creative Producer
Liza Chernyak Bakehouse Illustrator
Nikita Selivanov Bakehouse Illustrator
Aset Kairambayev Bakehouse Illustrator
Roman Novak Bakehouse Illustrator
Egor Afonin Bakehouse Illustrator
Pavel Nikiforov Bakehouse Lead Animator
Anton Reva Bakehouse Сollage director
Vlad Yakunin Bakehouse Senior editor
Antfood Audio Studio Antfood Audio Studio Audio Studio

Write a short summary of what happens in the film

Adobe’s new library of brushes allows artists to use Keith Haring’s tools and spread the positivity of his work. Adobe has digitized the artist’s iconic tools, including spray paint, chalk, and marker, embodying the spirit of his work to show that art is for everybody.

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

cartoony animation with a mix of analog collage technique.