Title	ODE
Brand	FINNISH NATIONAL BETTING AGENCY (VEIKKAUS OY)
Product/Service	FINNISH NATIONAL BETTING AGENCY
Category	A07. Use of Licensed / Adapted Music
Entrant	OTTO PRODUCTION Helsinki, FINLAND
Idea Creation	MILTTON Helsinki, FINLAND
Idea Creation 2	VEIKKAUS OY Helsinki, FINLAND
Production	OTTO PRODUCTION Helsinki, FINLAND

Name	Company	Position
Mauri Antero Numminen	M.A.N Productions Oy	Music Artist
Suvituuli Tuukkanen	Veikkaus Oy	Vice President, Marketing, Brand and Customer Loyalty
Sanna Pietiäinen	Veikkaus Oy	Brand Manager
Jere Pellinen	Veikkaus Oy	Marketing Specialist
Erkko Mannila	Miltton Creative	Creative Director
Roope Sandberg	Miltton Creative	Art Director
Mikko Mäkelä	Miltton Creative	Copywriter
Julius Kontiola	Miltton Creative	Strategist
Maija Nikkonen-Hilli	Miltton Creative	Account Manager
Joni Räikkönen	Miltton Creative	Account Manager
Pekka Hara	Otto Production	Director
Ari Laitinen	Otto Production	Producer
Joonas Kirjavainen	Otto Production	Production Manager
Johanna Tarvainen	Otto Production	1st Assistant Director
Iiris Heikka	Otto Production	2nd Unit Director / 2nd Unit Director of Photography
Pia Nurmi	Blockbusters Gang	Casting
Jutta Janhonen	Otto Production	Wardrobe Stylist
Jani Pinomaa	Otto Production	Gaffer
Wellu Mikkonen	Otto Production	Best Boy
Jouni Välitalo	Otto Production	Electrician
Kenneth Wennström	Otto Production	Electrician
Jami Granström	Kamerafirma The Camerahouse	Camera Technician, Focus Puller
Emma Hilska	Kamerafirma The Camerahouse	Camera Technician, 2nd Assistant Camera
Timo Anttila	Humina	Sound Design
Harri Nieminen	Otto Production	Location Manager
Tapani Launonen	Otto Production	Location Manager
Jukka Suloranta	Otto Production	Assistant Location Manager
Miska Koivumäki	Otto Production	Camera Technician
Ilkka Ikonen	Otto Production	Catering

Write a short summary of what happens in the film

The film celebrates much anticipated return of the sports through the eyes of the supporters.

Cultural / Context information for the jury

Also in Finland the sports events were dramatically affected by covid-19. The situation was very challenging, as no one knew how exactly the pandemic would develop but one thing was for sure: sports will return one way or another. The games were postponed, the schedules changed, but by the autumn most of the different sports leagues were up and running and the launch of the campaign was coincided with the start of the ice-hockey season, which is the biggest sport in Finland. At the same time all the European soccer leagues started too. Therefore there were a lot of reasons to celebrate – the film is peculiar & humorous kind of ode to joy. The spot introduces all kinds of supporters: ice-hockey, soccer, basketball, Finnish baseball and floor-ball enthusiasts and features iconic sporting locations all across Finland. Finnish National Betting Agency (Veikkaus) has a monopoly for sports betting in Finland.

Tell the jury about the choice of music track.

The idea was to celebrate the return of the sports in unexpected way – the autumn (when the campaign was run – see above for the reasoning) being a spring. We wanted to create a peculiar and humorous kind of ode to joy. To fully understand, you need to meet the artist behind the song. M.A. Numminen is a Finnish legend, avant-garde artist extraordinaire with a career spanning all the way from 1960s to present – please watch the supporting case film. It’s fair to say his singing style creates a divide in people's opinion… The song is originally from 1880s, a march called “American Patrol”. In 1971 M.A. Numminen recorded his intentionally naïve rendition of it – it is about blooming spring, singing birds, everything coming back to life again. Some of the words don’t even mean anything - the gibberish used are his interpretation of animals & nature.