ETERNAL PREGNANCY

TitleETERNAL PREGNANCY
BrandEQUAL PAY DAY
Product/ServiceEQUAL PAY DAY
Category A01. Direction
Entrant MORTIERBRIGADE Brussels, BELGIUM
Idea Creation MORTIERBRIGADE Brussels, BELGIUM
Production MORTIERBRIGADE Brussels, BELGIUM
Credits
Name Company Position
Nicolas Gaspart mortierbrigade Copywriter
Fred Zouag mortierbrigade Art Director

Write a short summary of what happens in the film

In this commercial we see a working class woman, she’s pregnant and her water breaks. But she waits until her pension to give birth, since a lot of women still have to choose between a career and a family. Equal Pay Day wants to get rid of these stereotypes.