Title	RUN ITALY RUN
Brand	C41
Product/Service	SELF PROMOTION
Category	A05. Cinematography
Entrant	C41.EU Milano, ITALY
Idea Creation	C41.EU Milano, ITALY
Production	C41.EU Milano, ITALY

Name	Company	Position
Leone /	C41	Founder, CEO
Luca Caizzi	C41	Founder, Creative Director
Alessandro De Agostini	C41	Creative Producer
Igor Ragazzi	K48	Editor
Vittoria Elena Simone	C41	Director
Isabella Petricca	C41	Art Director
MassiveMusic /	MassiveMusic	Sound Studio
Diadora /	/	Apparel and Shoes

Write a short summary of what happens in the film

Run Italy Run’ is a call to action. This project, developed during lockdown, is finally ready for release and C41 is inviting Italy to run as a synonym of rebirth and positivity. ‘Run Italy Run’ is a project produced by C41 under the creative direction of L+L (Leone Balduzzi and Luca A. Caizzi) and directed by Leone. The title of this story, this tale of lives linked by a passion for running, is also intended to be a motivatio- nal and innate message. ‘Run Italy Run’ is a call to movement, a call to keep pushing forward without ever looking back. It is a concept and a story that, given the historical period that we have just come through, wants to inspire people to start running again and looking forward to a positive future. Run for yourself, achieve your goals under your own steam.

Cultural / Context information for the jury

The casting saw a recruitment drive aimed at discovering people with different stories to tell, all linked to running. Leone is originally from San Salvo, Abruzzo. He has lived in Milan for 20 years; he is an advertising director and photographer. He is an all- round creative, editor of C41 Magazine and partner at K48. Allison Fullin is from Jesolo, her mother is from Cuba, but she was born in Treviso. Allison moved to Milan some years ago where she now works as a fashion stylist and personal image consultant. Marta Matilde Favilli, also known as ‘Martilde’, is 28 years old. She is from Mestre but has lived in Milan for 8 years and is a young entrepreneur working in the world of food: her mission is to bring Venetian tramezzini to Milan. The result is an editorial piece on C41 magazine that opens with words from Naomi Accardi.

Tell the jury anything relevant about the cinematography.

Run Italy Run’ is a project produced by C41 under the creative direction of L+L (Leone Balduzzi and Luca A. Caizzi) and directed by Leone. It is a true story about running, passion and dedication, born from the idea to show this activity under a different light. The act of running is often portrayed from a highly competitive angle or as a sport that generally takes place in an urban context. C41 decided to take a step back and find people of different ages, interests and personalities who run for pure passion, highli- ghting the community aspect behind this pastime. Luca A. Caizzi’s photography is another fundamental part of the story. His documentary style is able to immortalise different contexts by framing reality in portraits, or instants of truth.