Title	BRING PASSION BACK
Brand	JUPILER
Product/Service	BEER
Category	A02. Script
Entrant	BBDO BELGIUM Brussels, BELGIUM
Idea Creation	BBDO BELGIUM Brussels, BELGIUM
Production	BBDO BELGIUM Brussels, BELGIUM

Name	Company	Position
Sebastien De Valck	BBDO Belgium	Creative Director
Arnaud Pitz	BBDO Belgium	Creative Director
Frederik Clarysse	BBDO Belgium	Creative
Johan Van Oeckel	Freelance	Creative
Patricia Van de Kerckhove	BBDO Belgium	Head of Production
Rob Govaerts	BBDO Belgium	Desktop Publisher
Tom Nackaerts	BBDO Belgium	Head of Studio
John Van de Pol	BBDO Belgium	Content Manager

Write a short summary of what happens in the film

In anticipation to gradual the return of fans to football stadiums (allowed in Belgium as of September 11, 2020), this film reflects on the period when the games were played in empty stadiums during the pandemic's peak period. It highlights all the things that were missed, things that felt awkward during football games in empty stadiums: no cheers, no chants,... then suddenly an unexpected twist: because of covid-19, there is also no racism. It calls on fans to bring passion back, but keep racism out. The commercial: We show Belgian stadiums, empty while first division football is being played. Meanwhile, a text appears on screen: Football. It felt different lately. No cheers. No chants. And no racism. Bring passion back. Keep Racism out. Jupiler Pro League.

Cultural / Context information for the jury

In september 2020, for the first time since the pandemic, Belgian football fans were allowed to attend games in the stadium again. As the title sponsor of the "Jupiler Pro League", the Belgian first division, Belgian beer brand Jupiler welcomed fans back with this commercial.

Provide the full film script in English.

The commercial: We show Belgian stadiums, empty while first division football is being played. Meanwhile, a text appears on screen: Football. It felt different lately. No cheers. No chants. And no racism. Bring passion back. Keep Racism out. Jupiler Pro League.