COFFEE DEFENDERS: A PATH FROM COCA TO COFFEE

TitleCOFFEE DEFENDERS: A PATH FROM COCA TO COFFEE
BrandLAVAZZA
Product/ServiceCORPORATE
Category A03. Casting
Entrant WE ARE SOCIAL Milan, ITALY
Idea Creation WE ARE SOCIAL Milan, ITALY
Production OCHURUS! Bogotá, COLOMBIA
Credits
Name Company Position
Alessandro Sciarpelletti We Are Social Executive Creative Director
Daniele Piazza We Are Social Executive Creative Director
Paulo Cesar Gonzalez Barrios We Are Social Associate Creative Director
Mattia Lacchini We Are Social Associate Creative Director
Miguel Lima We Are Social Group Account Director
Paola Tonetti We Are Social Account Director
Camilla Beghi We Are Social Account Executive
Camilla Beghi We Are Social Account Executive
Camilla Beghi We Are Social Account Executive
Luigi Muraro We Are Social Art Director
Giusseppe Schiavone We Are Social Senior Editor
Alisha Merkle We Are Social Writer
Alessandra Novarini We Are Social Writer
Ilaria Marittimo We Are Social Writer
Andrea Grieco We Are Social Content Specialist
Giulia Camera We Are Social Agency Producer
Dario Seppe We Are Social Content Specialist

Write a short summary of what happens in the film

“Coffee Defenders: A Path from Coca to Coffee” is a docufilm that highlights the journey of Johana, a Colombian coffee farmer, and Alexandra, an award-winning reporter, as they make their way from Colombia to Costa Rica. Together, they bring one of Johana’s coffee seedlings to one of the most important coffee collections in the world, where it will live forever as a symbol of rebirth on behalf of her entire region.

Cultural / Context information for the jury

After more than 50 years of conflict, on September 26, 2016, the Colombian Government and Revolutionary Armed Forces of Colombia finally signed a peace agreement. The peace agreement sparked a process of rebirth throughout the country. A symbol of change is witnessed in the department of Meta, where farmers formerly forced to grow coca are now restoring their original plantations of coffee with the help of Lavazza.

Tell the jury about the casting process.

Johana’s story is one of resilience. Despite hardships throughout much of her life, the 34-year-old mother of six, rebuilt a life of promise. In thanks to local resources and support from the Lavazza Foundation, Johana began her coffee plantation, producing quality coffee for Lavazza. We thought her story was perfect for a documentary about her life before and after the peace agreement between the Colombian Government and Revolutionary Armed Forces of Colombia. Because she was a victim during the conflict and new she has a new life. We were looking for a journalist with a social causes background. We found Alexandra Roca, Alexandra’s first visit to Colombia six years ago, she witnessed the effects of the Colombian war. She was perfect tell the Johana's story. Together, they embarked on a journey to discover the changes of good through the perspective of Johana.