BORN TO GO

TitleBORN TO GO
BrandSAMSONITE
Product/ServiceLUGGAGE MANUFACTURER AND RETAILER
Category A01. Direction
Entrant WUNDERMAN THOMPSON Antwerp, BELGIUM
Idea Creation WUNDERMAN THOMPSON Antwerp, BELGIUM
Production HAMLET Brussels, BELGIUM
Credits
Name Company Position
Alessandra Madonia Samsonite Communications Manager
Lotte De Vreese Samsonite General Manager
Pieter Staes Wunderman Thompson Creative Director
Manuel Ostyn Wunderman Thompson Creative Director
Kate Bellefroid Wunderman Thompson Creative
Jolien Tuyteleers Wunderman Thompson Creative
Mieke Moortgat Wunderman Thompson Account Manager
Valentine Reuse Wunderman Thompson Account Manager
An Van den Cruyce Wunderman Thompson Account Director
Caroline Van Ranst Wunderman Thompson Producer
Ingeborg Van Hoof Wunderman Thompson Producer
Bruno Dejonghe Wunderman Thompson Agency Producer
Tom Vingerhoets Wunderman Thompson Strategy
Kevin Schroder Wunderman Thompson Strategic Planner
SĂ©bastien Greffe Wunderman Thompson Antwerp Design director
Jo Van Grinderbeek Wunderman Thompson Designer
Lieselot Moerkerke Wunderman Thompson PR & Communications manager
Ben Strebel Hamlet Director
Sophie Brooks Hamlet Producer
Ruben Goots Hamlet Executive Producer
Jason Feltstead Hamlet Executive Producer
Thomas Hofman Hamlet Executive Producer
Dominique Ruys Hamlet Post Production
Ben Todd Hamlet DOP
Willem Claesen Hamlet Music Composer
Phil Currie Hamlet Editor
Luke Morrison Hamlet Color Grader
Luke Morrison Hamlet Color Grader
Ally Burnett Electric Theatre Collective Visual Effect Company
Olly Burn Making Pictures Photographer

Write a short summary of what happens in the film

The video literally shows how the traditional 'adventure' has shifted to the Urban Adventure. Its protagonists are on various urban journeys, looking for authentic experiences in cities they visit and reside in. The viewer is encouraged to do the same.

Tell the jury anything relevant about the direction. Do not name the director.

The direction of this film triggers the wanderlust mood of the moment. The narration over this high energy film urges the millennial audience to see everything and go everywhere. The visual moves quickly to the rhythm of the VO juxtaposing a description of a typical world traveller experience alongside the visuals of an urban one. We used a wide-angle lens to create a sense of depth and space and shot the film in keeping with the campaign’s ethos: of the big wide world waiting to be discovered, with the aim to capture just about everything.