Title	KAMIQ
Brand	ŠKODA
Product/Service	ŠKODA SUV-MODELS KODIAQ, KAROQ, KAMIQ
Category	A01. Direction
Entrant	HALAL Amsterdam, THE NETHERLANDS
Idea Creation	OPTIMIST Berlin, GERMANY
Production	HALAL Amsterdam, THE NETHERLANDS

Name	Company	Position
Ton Hollander	Optimist	Chief Creative Officer
Silke Rochow	Optimist	Executive Producer
From Form	HALAL	Director, Art Director, DOP, Edit, Grade
Gijs Determeijer	HALAL	Partner & Executive Producer
Joppo de Grot	De Grot	Colourist
Marcel Walvisch	F.C. Walvisch	Sound Designer
Sjam Sjamsoedin	Super Awesome Studios	Composer

Write a short summary of what happens in the film

Only equipped with miniatures of the ŠKODA SUV models (Kamiq*), this film echoes the specific set of circumstances of the director within the limitations of the lockdown in the Netherlands. It is uniquely yet recognisably inspired by the director's own experience of the lockdown. The director's duo, as most people, were trying to find a way to work from home. The film connects real household items to elements more commonly used in car commercials, as they take the Kamiq miniature model on a car chase through their miniature set. The audience is taken on a journey through a house filled with tripods, lights and cables - all with a playful nod to the more familiar scenes portrayed in 'real car commercials'.

Cultural / Context information for the jury

Tasking three different directors to shoot a typical ŠKODA SUV film entirely at their home provides an unusual yet (currently) usual starting point, especially for a car commercial. This premise set the tone for three surprising and distinct films for its category. Three toy cars, three creative directors and some necessary props – that’s pretty much all you need to come up with new ŠKODA’s commercials shot at home due to the coronavirus pandemic.

Tell the jury anything relevant about the direction. Do not name the director.

The film bears strong references to the responsible director. Not only in its direction, executional style or tone of voice, but the particular stay-at-home scenario portrayed in the film is a direct result of the specific confines of the director’s current work-from-home situation. The makers had to redefine their approach and put their skills to the test to provide the home-made look fitting a large-scale campaign - resulting in a highly personal execution and end result. The DIY initiative required to steer the directors' vision becomes apparent as limitations were replaced with possibilities. For instance, taking on multiple production tasks at once; playing the chasing hand, focusing the camera and using his toe to tap on a wireless keyboard to shoot each frame is just one example.