| Title | LONG VERSION |
| Brand | KU LEUVEN |
| Product/Service | UNIVERSITY INCLUSION |
| Category |
A02. Script |
|
Entrant
|
DARWIN BBDO Machelen, BELGIUM
|
|
Idea Creation
|
DARWIN BBDO Machelen, BELGIUM
|
|
Production
|
RED DUST Antwerp, BELGIUM
|
|
Production 2
|
STUDIO HELSINKI Antwerp, BELGIUM
|
|
Post Production
|
RED DUST Antwerp, BELGIUM
|
Credits
| Barbara De Laet |
darwin BBDO |
Strategic Director |
| Klaartje Galle |
darwin BBDO |
Creative Director |
| Mathijs Bettens |
darwin BBDO |
Creation, Art Director |
| Margot Van Hove |
darwin BBDO |
Junior Art Director |
| Gaston Kooymans |
darwin BBDO |
Copywriter |
| Harry Baker |
Independent |
Copywriter |
| Eva Maes |
darwin BBDO |
Account Director |
| Marianne Janssens |
darwin BBDO |
Account Manager |
| Kendy Smits |
darwin BBDO |
Digital Strategy |
| Anna Van Heukelom |
darwin BBDO |
Agency Producer |
| Wilson Versteken |
Red Dust |
Director |
| Sander Claessens |
Red Dust |
Producer |
| Tom Brillouet |
Studio Helsinki |
Sound Studio |
Write a short summary of what happens in the film
Our film tells a story about diversity, about how beautiful the world would be if we all show respect for each other. We see all kinds of people. It is written in slam poetry to express both the emotionality and the power of this message.
Cultural / Context information for the jury
Today, in Belgium, we see a shift to the right. Intolerance towards people with a migrant background or people who are 'different' is on the rise.
KU Leuven, our client, is the oldest Catholic university in the world. It has the perception of being elitist and rather right-wing. Not directly the image you associate with a university that stands for inclusion. This image was recently reinforced by not taking a stand on the death of a student who died in degrading circumstances during a student baptism.
However, KU Leuven has been working on an integrity for years. Without impact.
With this pact for mutual respect, KU Leuven wants to break once and for all with the image of a university that is exclusive by opening a dialogue with its students and staff. Done in a contemporary style that fits in with the world of students, without being pedantic.
Provide the full film script in English.
This is what the future needs to be
Somewhere we can be
Free to be Treated equally
Somewhere every playing field
is levelled evenly
No fear of being judged
If something has changed within us
Old or young,
Out on a limb,
or without one
Regardless of we choose as partners
Home is where the heart is
Welcomed with open arms.
Whichever pronouns you choose
You are still pronounced as you
The only agenda
Is hold me tender
If you grew up
with kick-ups in Matongé’s square
Or pulling a zip up against the cold sea air
Whether your parents fought for scraps
Or had fortunes in their lap - (You are here)
No more being attacked
Or having confidence wrecked
We are making a pact
a pact for more respect
Prejudice exists in all of us
It can torture us
But we know there’s a future
Where there’s more to us
Picture this
somewhere we can be uninhibited Unlimited
And able to celebrate in our differences
This is what respect is
All of us accepted
That is where we’re headed