| Title | JOIN THE GOODNESS |
| Brand | BABYBEL |
| Product/Service | BABYBEL CHEESE |
| Category |
A01. Direction |
|
Entrant
|
SOLAB Paris, FRANCE
|
|
Idea Creation
|
HAVAS Chicago, USA
|
|
Production
|
SOLAB Paris, FRANCE
|
|
Post Production
|
PLATIGE IMAGE Warsaw, POLAND
|
|
Post Production 2
|
FIRM STUDIO Paris, FRANCE
|
Credits
| NICOLAS TIRY |
SOLAB |
Executive Producer |
| HERVE DE CRECY |
SOLAB |
Director |
| ANNE-CATHERINE BARRET |
BABYBEL |
Brand management |
| KATHERINE DALMAN |
BABYBEL |
Brand management |
| AMY MERCHANT |
HAVAS CHICAGO |
Agency management |
| CHARLOTTE PICQ |
HAVAS CHICAGO |
Agency management |
| JOHN NORMAN |
HAVAS CHICAGO |
Chief Creative Officer |
| DAVID YOUSEFI HASHTYANI |
GUM |
Music composer |
Write a short summary of what happens in the film
The spot "Join the Goodness" resembles a movie trailer featuring both real imagery and CGI by a multi-awarded animation studio. The spot immerses consumers in a fantasy world filled with temptation. The Babybel league—mini cheese heroes in red wax costumes—saves the day, joyfully inviting consumers to Join the Goodness with more mindful eating habits and a balanced, diversified diet.