COBBLESTONE TRIBUTE

TitleCOBBLESTONE TRIBUTE
BrandHET NIEUWSBLAD
Product/ServiceHET NIEUWBLAD
Category B01. Brand-led Education & Awareness
Entrant LDV UNITED Antwerp, BELGIUM
Idea Creation LDV UNITED Antwerp, BELGIUM
Credits
Name Company Position
Dries De Bruyn LDV United Creative Director
Dennis Vandewalle LDV United Creative Director
Dries De Wilde LDV Copywriter
Willem De Wachter LDV United Art Director

Write a short summary of what happens in the ambient execution or campaign.

Due to COVID-19, we used the racing course as a platform to pay tribute to all Belgian healthcare workers.We painted the names of hundreds of anonymous health workers with the same last name as cyclists, as a tribute to all healthcare workers who were doing heroic work day after day.