28 SECONDS

Title28 SECONDS
BrandHELSEDIREKTORATET / THE NORWEGIAN DIRECTORATE OF HEALTH
Product/ServiceANTI-SMOKING AWARENESS
Category B02. Non-profit / Foundation-led Education & Awareness
Entrant PER HøJ Oslo, NORWAY
Idea Creation PER HøJ Oslo, NORWAY
Production BÅDE Oslo, NORWAY
Additional Company HELSEDIREKTORATET / THE NORWEGIAN DIRECTORATE OF HEALTH Oslo, NORWAY
Credits
Name Company Position
Christoffer Rontén Per Høj Creative
Theis Roksvåg Pedersen Per Høj Creative
Sverre Midttun Per Høj Account Manager
Nanna Skipper Grønli Per Høj Project Manager
Eskil Paus Både Og Director
Hans Christian Heide Både Og Sound Designer

Write a short summary of what happens in the radio advert

Quitting smoking sucks, but some of the benefits come much faster than anticipated. The radio work shows the rewarding progression of quitting by presenting every second as one day, with a voice-over presenting benefits that occur along the way.

Script. Provide the full radio advert script in English.

If you quit smoking now, and every second of this ad equalled one day, your sense of taste and smell would have improved already. Now, after (10) days, the risk of heart attack is lowered, and now after (14) your skin looks healthier. And, there (18) your lung capacity has increased. Quit for 28 days and the chance of quitting forever increases fivefold. You can do it in Stoptober! Get help at slutta.no