Title	CRYING STATUE
Brand	AIDSFONDS
Product/Service	NON PROFIT ORGANISATION
Category	B02. Non-profit / Foundation-led Education & Awareness
Entrant	N=5 Amsterdam, THE NETHERLANDS
Idea Creation	N=5 Amsterdam, THE NETHERLANDS
Media Placement	DE MEDIA MAATSCHAP Amsterdam, THE NETHERLANDS
PR	N=CONTENT Amsterdam, THE NETHERLANDS
Production	N=5 Amsterdam, THE NETHERLANDS
Production 2	DIMARCO Leiden, THE NETHERLANDS
Additional Company	AIDSFONDS - SOA AIDS NEDERLAND Amsterdam, THE NETHERLANDS

Name	Company	Position
Carsten van Berkel	N=5	Concept creator
Stefan Leendertse	N=5	Concept creator
Thijs Bontje	N=5	Creative Director
Daniel te Lindert	N=5	Creative Director
Bastiaan Weers	N=5	Strategy Director
Judith Lavalette	N=5	Head of Account
Hans Dekker	N=5	Agency Producer
Casper Reus	N=5	Producer
Lotte de Rooij	N=5	Producer
Mariska Franssen	N=5	Producer
Louise Mahler	N=5	Account Manager
Branda Rangel	N=5	Account Manager
Sander Kruit	N=5	Graphic Designer
Ronald van Vemden	Toonafish	Production
Daniel van der Zon	Dimarco productrealisation	Producer

Write a short summary of what happens in the ambient execution or campaign.

On world AIDS day, we unveiled a statue to show the harsh reality of the AIDS epidemic. A statue that made the cold, hard numbers tangible and emotional. A 3D printed, bright pink statue of a lady crying tears at the same tempo lives are lost to AIDS—every 40 seconds.