CRYING STATUE

Short List
TitleCRYING STATUE
BrandAIDSFONDS
Category B02. Non-profit / Foundation-led Education & Awareness
Product/ServiceNON PROFIT ORGANISATION
Entrant N=5 Amsterdam, THE NETHERLANDS
Idea Creation N=5 Amsterdam, THE NETHERLANDS
Media Placement DE MEDIA MAATSCHAP Amsterdam, THE NETHERLANDS
PR N=CONTENT Amsterdam, THE NETHERLANDS
Production N=5 Amsterdam, THE NETHERLANDS
Production 2 DIMARCO Leiden, THE NETHERLANDS
Additional Company AIDSFONDS - SOA AIDS NEDERLAND Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Carsten van Berkel N=5 Concept creator
Stefan Leendertse N=5 Concept creator
Thijs Bontje N=5 Creative Director
Daniel te Lindert N=5 Creative Director
Bastiaan Weers N=5 Strategy Director
Judith Lavalette N=5 Head of Account
Hans Dekker N=5 Agency Producer
Casper Reus N=5 Producer
Lotte de Rooij N=5 Producer
Mariska Franssen N=5 Producer
Louise Mahler N=5 Account Manager
Branda Rangel N=5 Account Manager
Sander Kruit N=5 Graphic Designer
Ronald van Vemden Toonafish Production
Daniel van der Zon Dimarco productrealisation Producer

Write a short summary of what happens in the ambient execution or campaign.

On world AIDS day, we unveiled a statue to show the harsh reality of the AIDS epidemic. A statue that made the cold, hard numbers tangible and emotional. A 3D printed, bright pink statue of a lady crying tears at the same tempo lives are lost to AIDS—every 40 seconds.