INTIMATE MEDICAL WELLNESS
Title | INTIMATE MEDICAL WELLNESS |
Brand | KADEFEMIN ® |
Product/Service | KADEFEMIN ® |
Category |
A01. OTC Medicines |
Entrant
|
SCHMITTGALL Stuttgart, GERMANY
|
Idea Creation
|
SCHMITTGALL Stuttgart, GERMANY
|
Credits
Gunther Brodhecker |
Schmittgall Werbeagentur GmbH |
Chief Creative Officer |
Kristin Grossmann |
Schmittgall Werbeagentur GmbH |
Art Director |
Wolf Stroetmann |
Schmittgall Werberagentur |
Account Executive |
Julia Barner |
Schmittgall Werbeagentur GmbH |
Account Manager |
Translation. Provide a full English translation of any text.
The expert for medical intimate health DR. KADE Pharma launched a cosmetic care series for women's intimate hygiene. In order to stand out in the highly competitive market, a campaign was created with a unique key visual at its centre. The casual look breaks the common taboo of female intimate health and focuses on a sensitive topic aesthetically. Product folders, package design, mailings with product samples, advertisements and pharmacy displays draw the attention of pharmacists and their customers to the new "Intimate Medical Wellness".