INTIMATE MEDICAL WELLNESS

TitleINTIMATE MEDICAL WELLNESS
BrandKADEFEMIN ®
Product/ServiceKADEFEMIN ®
Category A01. OTC Medicines
Entrant SCHMITTGALL Stuttgart, GERMANY
Idea Creation SCHMITTGALL Stuttgart, GERMANY
Credits
Name Company Position
Gunther Brodhecker Schmittgall Werbeagentur GmbH Chief Creative Officer
Kristin Grossmann Schmittgall Werbeagentur GmbH Art Director
Wolf Stroetmann Schmittgall Werberagentur Account Executive
Julia Barner Schmittgall Werbeagentur GmbH Account Manager

Translation. Provide a full English translation of any text.

The expert for medical intimate health DR. KADE Pharma launched a cosmetic care series for women's intimate hygiene. In order to stand out in the highly competitive market, a campaign was created with a unique key visual at its centre. The casual look breaks the common taboo of female intimate health and focuses on a sensitive topic aesthetically. Product folders, package design, mailings with product samples, advertisements and pharmacy displays draw the attention of pharmacists and their customers to the new "Intimate Medical Wellness".